Hungarian retailers were in a teasing mood on April 1

Alongside European retailers, Hungarian players were also in a playful mood on April 1: they sent each other pun-packed messages in social media, sparking a true wave of affection and a new round of humor in the comments and drawing even more industry brands into the fun.

Lidl could no longer deny that it’s simply in love with Al Di (Meola):

Aldi stated in a press release that the management had requested a softer, more refined tone for the brand’s Facebook communication. The team tried to follow this directive, but noted that their posts seem to have a positive effect on others as well (referring to Lidl’s post) and started teasing PENNY Hungary asking whether they should wait for them “a TINY bit longer”:

Penny was quick to issue an official response stating that if Aldi Magyarország does not appreciate the little things, they don’t deserve the big ones and asked Tesco Magyarország whether they would do a favour and swap their slogan for just one day to ‘Every TINY bit counts’ (alluding to Penny’s slogan):

Tesco then turned to the ‘Madaras Tesco’, the colloquial Hungarian nickname for Auchan ” whether they would be open to a full rebrand:

SPAR was just curious whether Tesco Hungary would like to become their influencer, adding that the retailer would surely love their ultra‑budget S‑BUDGET range. They wrapped up with a big shout‑out to everyone, claiming they should love each other every day — not only on April Fools’ Day — because they might have come the closest to world peace ever:

Rossmann  started to spread fake news on its highyl popular event, Beauty Expo:

While IKEA revealed a new Swedish sweet with a surprising flavor profile – a lollipop with Swedish‑meatball flavour: