Consumers want grocers to use AI to help them save money, Dunnhumby finds
More than half of participants in the firm’s latest Consumer Trends Tracker said they share their information with grocers to redeem rewards, up 4 percentage points from earlier this year.
Consumers are especially interested in the ability of artificial intelligence to help them save money when shopping for groceries, manage their budgets and enable retailers to provide personalized rewards and suggestions, according to data from the latest wave of Dunnhumby’s Consumer Trends Tracker released Thursday.
Shoppers under 45 are more likely than older consumers to trust AI and to want to use the technology to engage with retailers, Dunnhumby found.
AI holds particular promise as a way for grocers to connect with shoppers as many consumers struggle financially and deal with food insecurity, the research suggests.
Related news
NRF: Back-to-school shopping kicked off early this year
Concerns about potential price hikes due to tariffs have jumpstarted…
Read more >AI could be the key to sustainable cost cutting
In recent years economic uncertainty has fundamentally changed the market…
Read more >Artificial intelligence and religion – does it support or distance you?
Encountering religion and experiencing religion is no exception to the…
Read more >Related news
Carrefour sells Italian branch to NewPrinces Group
Carrefour has entered into a binding agreement with NewPrinces Group…
Read more >