Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!

Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly and a chance to win prizes. Special online media support backed the campaign: a YouTube pre-roll campaign (pop acts Fluor Tomi, Halott Pénz), posts in social media, influencer competition, etc. The promotion’s success surpassed expectations by far. //