Unilever’s Dove Launches Limited-Edition Smoothie Range

By: Trademagazin editor Date: 2023. 08. 22. 09:40

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Unilever’s personal care brand Dove has unveiled a series of limited-edition smoothies, in partnership with US firm Juice Press, which are ‘inspired by the indulgent ingredients and creamy, nourishing feel of Dove Exfoliating Body Scrubs’.

The smoothies are available in two formats, Dove x Juice Press Crushed Cherry Chia Smoothie, which features cherry, strawberry, mango, pomegranate, banana, maple, pitaya, flax and chia seeds, and Dove x Juice Press Crushed Macadamia Vanilla Smoothie, incorporating banana, blue spirulina, cinnamon, stevia, coconut nectar, macadamia butter drizzle and vanilla.

The range is available in more than 80 Juice Press stores across the United States, and with every purchase, customers can avail of a QR code to earn discounts on their next purchase of Dove Exfoliating Body Scrub, Unilever said in a statement.

According to Laura DiMiceli, brand marketing director, Dove US Body Cleansing, the development of the range was prompted by increased interest in Dove body scrubs on social media, particularly TikTok.

ESM