Drugstore dominance

Retail sales of decorative cosmetics neared HUF 6 billion between January and August 2015. The sales growth was an outstanding 14 percent in value and volume sales soared 13 percent. Drugstores were the most dominant channel: their share from sales grew 1 percentage point to 90 percent. At the same time stores bigger than 2,500m² saw their share drop from 11 to 10 percent. 47 percent of total value sales was realised in Budapest and Pest County. Manufacturer brands were responsible for 89 percent of decorative cosmetics value sales. In the first half of the year decorative cosmetics commercials were aired for HUF 1.4 billion (calculated at rate card price) – just as much as one year earlier.