Drugstore dominance
Retail sales of decorative cosmetics neared HUF 6 billion between January and August 2015. The sales growth was an outstanding 14 percent in value and volume sales soared 13 percent. Drugstores were the most dominant channel: their share from sales grew 1 percentage point to 90 percent. At the same time stores bigger than 2,500m² saw their share drop from 11 to 10 percent. 47 percent of total value sales was realised in Budapest and Pest County. Manufacturer brands were responsible for 89 percent of decorative cosmetics value sales. In the first half of the year decorative cosmetics commercials were aired for HUF 1.4 billion (calculated at rate card price) – just as much as one year earlier.
Related news
ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands.…
Read more >Great past and great future for Rossmann
Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László…
Read more >The evolution of the FMCG market through the NIQ lens
Shoppers across the continent, including Hungary, continue to save in…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >