Hungary’s FMCG retail is in the top three

Retail sales grew above the European average in the second quarter of the year in Hungary: value sales rose 3.9 percent and volume sales improved by 1.2 percent. Our value sales growth was the second biggest in Europe (behind Turkey’s outstanding 14.2-percent growth); Sweden and Austria are ranked third at 2.7 percent. According to the quarterly Nielsen Growth Reporter, in the 21 European countries audited value sales were up 2.4 percent on average and volume sales augmented by 0.7 percent. Ágnes Szűcs-Villányi, retail service manager of Nielsen told our magazine that Hungary’s FMCG retail produced the second best performance in Europe in five consecutive quarters. Like-for-like FMCG sales fell in both value and volume in four countries (Switzerland, Finland, Greece, United Kingdom). Jean-Jacques Vandenheede, Nielsen’s retail insights director in Europe told that in the last four quarters average prices grew by 1.7 or 1.8 percent in Europe.