dm: focusing on the loyalty programme and the online channel

Sales by dm Kft. jumped nearly 8 percent in the first half of the 2019 financial year with a turnover of EUR 172.586 million. 

Roland Kanyó
dm Marketing and PR manager

Marketing and PR manager Roland Kanyó informed that in the given period they had been concentrating on the drugstore chain’s renewed loyalty programme and on the dm online shop.

Since the loyalty programme’s transformation nearly 1 million customers have joined. As for the online shop, visitors can already choose from almost 10,000 SKUs. The number of shoppers buying online grew by 20 percent in the first half of the year. Customers can pick up their parcels free of charge in 85 dm stores. The company also launched its own SEINZ brand – these vegan hair and face care products and shower gels are marketed in 94-percent recycled packaging. //