Carrefour To Digitise Paper Catalogues In Paris And Lyon

Carrefour has announced that it will end the distribution of paper catalogues in its Paris and Lyon stores, starting 17 January 2022.

The retailer has been experimenting with getting rid of its paper catalogues for its Lille and Soyaux hypermarkets since June, and for its Market supermarkets in Lons-le-Saunier and Rognac since August.

Over the next two months, customers can opt for email, SMS, or WhatsApp for receiving their catalogue by visiting carrefour.fr/defi-catalogue and stating their preference.

The catalogues are also available on YouTube and Facebook.

ESM