Mondelēz To Test Digital Watermarks For Recycling Packaging Materials

Mondelēz International has announced plans to test digital watermark technology to ensure better sorting and higher-quality recycling of packaging materials in the EU.

It has partnered with AIM – the European Brands Association – and other European companies and organisations to test the technology.

The collaboration is part of the company’s global strategy to deliver against its long-term vision for zero-net waste packaging by 2025, the company said.

ESM