Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!

By: Trademagazin Date: 2023. 02. 23. 20:20

One of the leading retail store chains in Hungary started the year with a large-scale marketing and advertising campaign. The promotional campaign called PICI prices draws attention to the wallet-friendly prices of PENNY’s wide and constantly expanding product range. András Csonka, the Pici of the country, was chosen as the face of the campaign.

In recent years, PENNY stores have undergone a spectacular external and internal renovation, and they continue to offer customers a wide and constantly expanding selection of goods, as well as budget-friendly prices. The retail chain emphasizes the latter with its latest marketing and advertising campaign called PICI prices.

“In addition to the large-scale transformation, we also consider it important to communicate to our customers that we are waiting for them with a wide selection of goods and favorable prices. With our new campaign, we continue to strengthen people’s perception of this price, namely in a memorable, light and humorous way. We always offer LOW prices! campaign message is promoted by TV ads, radio ads, outdoor advertising surfaces and online appearances,” said Noémi Varga, the brand’s marketing director.

András Csonka actor is shopping

The face of the campaign was András Csonka, who became nationally known thanks to his character Pici in one of the most popular Hungarian hit series of the 90s, Família Kft., and this nickname stuck with him. Among other things, Pici Csonka agreed to participate in the campaign because she herself pays attention to her spending in everyday life: she considers what she buys and in which store she shops.

“We must seize every opportunity to find the best solutions. “Although I don’t buy for a large family, just for myself, I still try to manage things smartly, in which PICI prices play a particularly important role, as the slogan in this campaign draws attention to,” said the actor-singer, who over the years became an increasingly conscious customer: good value for money is important to him and he does not buy unnecessarily.

“Now I am also conscious from the point of view that I really think about what I need and buy only those products. I also try to assess the prices of these products, because no matter how many people we buy for, you can still feel the importance of PICI prices. That’s why I think it’s worth paying attention to buying high-quality products at low prices, so that at the end of the day we can do well and save money.” András Csonka expressed his opinion.

About PENNY:

PENNY Market Kft. has been operating in Hungary since 1996. The department store chain currently operates 228 stores, 3 logistics centers and employs nearly 5,000 employees. The company’s mission is to offer its customers nationwide the freshest possible products with the best price-value ratio, including their high-quality own-brand and Hungarian Product trademarked products. PENNY places special emphasis on close trade relations with Hungarian suppliers. With its new investments and expansion, it continuously supports the development of the domestic economy. The department store chain has been committed to environmental and social responsibility since the beginning. In connection with the latter, it continuously cooperates with civil organizations whose primary goal is to help and support Hungarian people and families.