Dm goes packaging-free for a sustainable future!

By: Trademagazin Date: 2022. 09. 29. 08:02

Sustainability efforts are gaining ground in Hungary as well, so more and more shoppers want to change their habits and reduce their ecological footprints. Two years ago dm reacted to these consumer needs by installing its first refill station. Following this test period in the Budaörs dm and regular feedback from customers, 8 more refill points were created in the Budapest region in August 2022.

Dm customers can refill the products of Hungarian brand Sansin, which is present on the shelves of dm stores with several products. These organic products are made exclusively of environmentally friendly ingredients and aren’t tested on animals. They wash and clean very efficiently, and are available in 100% recycled plastic bottles, at affordable prices. Shoppers need to buy one bottle of the product first, and when have they used it, the empty bottle can be refilled from the in-store machine.

Dm is regularly adding products with a smaller ecological footprint to its assortment. The shelf labels of certified eco-friendly products are green. Dm helps shoppers with useful green tips and information in a closed Facebook group. Even dm’s pricing strategy contributes to sustainability and conscious shopping: prices are guaranteed not to increase for four months, so customers don’t need to hunt for promotions and stockpile unnecessarily.