Coca-Cola: empty bottles and aluminum boxes are values even if they belong to the competitors!

The goal of all of us is to create a circular economy. However, this can only be done through joint efforts and if the packaging waste goes to the right bins. This is what Coca-Cola believes in, and it drives its “Empty Bottle to Value” campaign, which showcases individual packaging materials, their characteristics and recycling methods, in addition to encouraging selective waste collection.