Coca-Cola: empty bottles and aluminum boxes are values even if they belong to the competitors!

By: Trademagazin editor Date: 2021. 02. 26. 11:25

The goal of all of us is to create a circular economy. However, this can only be done through joint efforts and if the packaging waste goes to the right bins. This is what Coca-Cola believes in, and it drives its “Empty Bottle to Value” campaign, which showcases individual packaging materials, their characteristics and recycling methods, in addition to encouraging selective waste collection.

According to the soft drink manufacturer, whether it is Coca-Cola or other brands, PET bottles or aluminum cans, beverage packaging can only be recycled if it is not disposed of in nature. The company therefore placed selective bins in addition to its own and its competitors’ vending machines in domestic shopping malls.