Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors
Dreher’s 24 campaign now underway emphasizes that you don’t have to give up the taste of good beer even if someone doesn’t want to drink alcohol. In addition to strong ATL tools, the 360-degree campaign will also promote ambassadors and chatbots to promote the alcohol-free November-focused initiative. Sponsorship and promo TV spots have been running on various television channels since the end of October, before, during and after entertainment shows and movies. Two ambassadors, Karotta and Lotfi Begi, also joined the brand.
Related news
David Beckham, Pélé and Ronaldinho star in new Pepsi MAX ad
Soft drink brand Pepsi MAX is uniting football stars from…
Read more >Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer…
Read more >Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and…
Read more >Related news
An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >The price fall in PENNY continues
PENNY Hungary continues to slash prices on basic household and…
Read more >Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution.…
Read more >