PR
POPAI POP Awards Hungary 2017
At this year’s last Trade Marketing Club meeting the winners of the 8th POPAI Awards competition were announced. General secretary Ildikó Kátai introduced the winners of the in-store, POP and shopper...
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Future store is coming!
Media partner, official journal, the organiser of an innovation competition and the host of the Future Store – this is what Trade magazin is going to be at the Sirha...
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Serving the product paths
The Agricultural Marketing Centre (AMC) will be present with a 1,000m² collective stand at the international food industry trade show SIRHA Budapest, between 7 and 9 February 2018. AMC managing director...
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Nestlé expands Bük production facility from 20 billion forints
In the last seven years Nestlé Hungary invested more than HUF 43 billion in increasing the production capacity of the factory in Bük. Thanks to these efforts Nestlé Purina’s production...
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(HU) Új, vásárlói viselkedés elemzésen alapuló média eszköz a Tesco beszállítóinak – elérhető a 2018-as évtől
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Gyermelyi to double its pasta capacity
In 2017 Gyermelyi Zrt. invests HUF 10 billion in development. One of the biggest projects is the building of a new pasta factory, as a result of which Gyermelyi is going to...
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(HU) Kóstolja meg a kínaiak kedvenc nemzeti italát
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E-commerce analysis service from Nielsen
Nielsen’s Brandbank E-commerce Insight service was launched a year ago. This service makes it possible for manufacturers to monitor and analyse their brands’ presence and performance in online stores. Our magazine asked...
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Poultry campaign
The Agricultural Marketing Centre (AMC) and the Hungarian Poultry Product Board have launched a joint media campaign, raising awareness of the advantages of poultry and egg consumption. While 10 years ago...
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Pork campaign
Every year the Agricultural Marketing Centre (AMC) organises product tasting campaigns in stores to promote the consumption of quality pork, with strong media support. Thanks to these campaigns, pork consumption is...
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HAMM programme starts in public sector catering kitchens
The HAMM – Hungarian Ingredients in Public Sector Catering Kitchens – programme started with the three top players in the market, Hungast Group, Univer and Gyermelyi (the latter two are...
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Bravos doesn’t stop innovating in 2017
Mocca Negra Zrt. is putting a new, top-category coffee product line on the market. Bravos Premium is now available in 250g ground and 1,000g whole bean versions. The 100-percent arabica coffee comes from...
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Is there a company without receivables?
According to Judit Üveges, head of B2C and B2B sales at debt collection specialist Intrum Justitia, there are very few companies which aren’t owed to. It can cause liquidity problems to...
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METRO turned the spotlight on the Hungarian hospitality sector
The second Tuesday in October is enterprise day all over the world. METRO Hungary’s Own Business Day was waiting for Horeca and other businesses with special promotions. METRO Hungary CEO Imre Horváth...
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POI’s bank card terminal can generate extra revenue
P.O.I. Partner Kft. has developed a unique opportunity for installing a bank card payment system. The company’s Payment Point service is the perfect choice for those retailers who don’t have such a system...
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(HU) Továbbra is a Heinemann Testvérek Kft. lesz a Jim Beam hivatalos forgalmazója!
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Where the customer is more important than the profit – and this isn’t a joke
Communication agency Person is 10 years old this year. Person was founded by Richárd Hampuk when he was only 21 years old. The agency is already working with customers such as Coca-Cola...
Read moreMultichannel selling the smart way: What is GS1 SmartSearch?
No matter whether you are a brand owner or a retailer, GS1 SmartSearch can help you increase your online sales. How can one gain a competitive advantage? Surveys have shown that...
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SPAR Partner Programme: five years of continuous development
Already 133 shops and petrol stations have joined the SPAR franchise programme, which give work to 1,500 people and realise combined sales of HUF 32 billion. The SPAR Partner Programme started...
Read more(HU) Szupersztár edzőzseni a BrandFestivalon
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Republic Group celebrates with a Silver Clio
Managing director Tamás Barna and innovation director Gábor Fabricius of 20-year-old Republic Group talked to our magazine about their company. T.M.: – Republic Group is 20 years old this year. What...
Read moreIFS Food Safety conference (on 27th October Friday)
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(HU) Nemzetközi retail hírek, hazai elismerésekkel
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We are washing our hands!
15 October is Global Handwashing Day and on this occasion Tork, the world’s leading professional hygiene brand, calls attention to the importance of clean toilet rooms in public buildings. Washing hands...
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The test of the oil is in the frying
László Zoltán Kovács, the chef of Marcso Catering has tested two versions of Bunge Pro cooking oil: Bunge Pro 3-5 and Bunge Pro 7-12. He used them in the kitchen of...
Read moreRondo product wins Hungarian Product Grand Prize
Rondo Corrugated Board Kft.’s Christmas fondant candy collecting and offering tray has won the Hungarian Product Grand Prize. The packaging solution combines transportation and offering features. The 100-percent recyclable tray is folded...
Read moreFarm Tojás Kft.’s eggs are safe for consumption
Farm Tojás Kft., one of Hungary’s leading egg producers and distributors, celebrates its 30th birthday this year. Unfortunately, in the last few weeks eggs were covered in the news in connection...
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Dynamic directions
Media planning and buying specialist New Land Media Kft. – a member of the Lounge group – has been present in the Hungarian market since 2013. The company formed a consortium with...
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