PR
Magazine: Sustainable in a Generation Plan
On the occasion of celebrating 25 years in Hungary, Mars officially presented its Sustainable in a Generation Plan. In the next few years Mars will invest almost USD 1 billion to...
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Wanzl Connect in Future Store – Come and visit us!
Using Wanzl Connect it will be possible to collect customer information via a smartphone to discover what the customer wants before they enter the store. This enables special offers to...
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Connect Media from dunnhumby
According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers...
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Optimised packaging from DS Smith
At the Hungaropack 2017 packaging competition DS Smith Packaging Hungary Kft. was rewarded with a Sustainability Award for the boxes designed for the PartyMiiix turkey bites product. DS Smith developed...
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Get your LEI code issued by GS1 quickly and efficiently!
The legal entity identifier (LEI) is a 20-character reference code that contains letters and numbers. Since 2014 it has been used to identify at world level legally distinct entities that engage...
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Not only fuels but also tasty food and coffee give new momentum to Shell customers
Our magazine interviewed Péter Gyúrós, convenience retail manager of Shell in Central and Eastern Europe and Shell Hungary’s country chair Andrea Bujdosó. The topic was the renewal process of petrol...
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One step ahead of the future – G’Roby is 25 years old
Grocery store chain G’Roby celebrates its 25th anniversary. On this occasion our magazine interviewed Sándor Nagy, managing director of G’Roby NETSHOP Kft. T.M.: – You have been with the company...
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Colours influence people’s flavour perception
Tork’s experts, in cooperation with food stylist Linda Lundgren, developed a recommendation for restaurant owners, how to maximise the enjoyment level of food with the help of napkin and table...
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What is behind the water?
All of us drink water daily, but we don’t necessarily know where it comes from and what we should know about it. Crystal clear, silky smooth NaturAqua is much more...
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‘With love and responsibility’
Bonafarm-Bábolna Animal Feed Kft. manufactures premixes, mineral additives, concentrates, nutritions and fodder mixes for all kinds of farm animals. With more than 1,000 products the company is an important manufacturer...
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(HU) prima.hu Webáruház – megkönnyítjük a mindennapjait
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(HU) A szívből jövő mosoly értékében hisz a SPAR
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An abundance of prizes for Dunapack
Shoppers can come across Dunapack’s corrugated board packaging solutions in practically all areas of the industry. Product manufacturers prefer those packaging technologies and designs more and more which significantly reduce...
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(HU) Light, hámozott sertés virsli az ALDI-ban
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Tesco programmes fighting food waste: not a single bite of food can be thrown away!
According to the Hungarian Food Bank Association, 1.8 million tons of food waste is produced in Hungary every year. In the 2016-2017 fiscal year Tesco published a report on the...
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Innovative packaging solutions for a long shelf life and sustainable production
According to Márta Enyedi, Sealed Air Magyarország Kft.’s business development leader, the most important retailer needs are packaging solutions that make it easy to transport products and to place them...
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POPAI POP Awards Hungary 2017
At this year’s last Trade Marketing Club meeting the winners of the 8th POPAI Awards competition were announced. General secretary Ildikó Kátai introduced the winners of the in-store, POP and shopper...
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Future store is coming!
Media partner, official journal, the organiser of an innovation competition and the host of the Future Store – this is what Trade magazin is going to be at the Sirha...
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Serving the product paths
The Agricultural Marketing Centre (AMC) will be present with a 1,000m² collective stand at the international food industry trade show SIRHA Budapest, between 7 and 9 February 2018. AMC managing director...
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Nestlé expands Bük production facility from 20 billion forints
In the last seven years Nestlé Hungary invested more than HUF 43 billion in increasing the production capacity of the factory in Bük. Thanks to these efforts Nestlé Purina’s production...
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(HU) Új, vásárlói viselkedés elemzésen alapuló média eszköz a Tesco beszállítóinak – elérhető a 2018-as évtől
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Gyermelyi to double its pasta capacity
In 2017 Gyermelyi Zrt. invests HUF 10 billion in development. One of the biggest projects is the building of a new pasta factory, as a result of which Gyermelyi is going to...
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(HU) Kóstolja meg a kínaiak kedvenc nemzeti italát
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E-commerce analysis service from Nielsen
Nielsen’s Brandbank E-commerce Insight service was launched a year ago. This service makes it possible for manufacturers to monitor and analyse their brands’ presence and performance in online stores. Our magazine asked...
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Poultry campaign
The Agricultural Marketing Centre (AMC) and the Hungarian Poultry Product Board have launched a joint media campaign, raising awareness of the advantages of poultry and egg consumption. While 10 years ago...
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Pork campaign
Every year the Agricultural Marketing Centre (AMC) organises product tasting campaigns in stores to promote the consumption of quality pork, with strong media support. Thanks to these campaigns, pork consumption is...
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HAMM programme starts in public sector catering kitchens
The HAMM – Hungarian Ingredients in Public Sector Catering Kitchens – programme started with the three top players in the market, Hungast Group, Univer and Gyermelyi (the latter two are...
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