PR
Iván Kamarás recalls flavour memories with the help of PICK
PICK is one of the most traditional – going back more than 150 years – and best known Hungarian brands. This July PICK started a one-of-a-kind partnership, with one of...
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Expert blog from Rossmann
You can now read the Rossmann diary: a blog which is special because it features articles written by experts, together with photos and videos, useful tips and product recommendations. Lilu,...
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Sustainability is present in the daily life of farmers
We asked Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK) about sustainability in the sector. – How does sustainability manifest in agriculture? – First and foremost let me...
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ALDI keeps getting greener
In 2021 ALDI installed solar panels at another 16 stores, so altogether 18 Hungarian ALDI stores are now utilising their own green energy for almost two months a year! Shoppers...
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Milka’s softest ever formula already in stores (x)
Chocolate design, packaging and formula have been renewed recently – Milka presents its softest chocolate yet with a new design, packaging and bold typography, all of which express the creamy...
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(HU) Gyorsfagyasztott magyar derelye az ALDI-ban
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Online shopping platform Avokado launched
Tibor Székács used to be the managing director of Plus and Aldi Magyarország, and also worked as one of Hofer Group’s CEOs. He is now active in e-commerce with new...
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SIAL PARIS 2022 reopens its gates
During this period of transitions, reinventions and global social responsibility, SIAL Paris confirms its ambition: to federate the food ecosystem around the principal transformations underway in the food industry. The...
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Emotions are the drivers of promotions too
At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...
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Coop was a good neighbour last year as well
László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the company’s CEO spoke to Trade magazine about the last year and many other things. – What...
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Rossmann: Network improvement in both quantity and quality
Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...
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Three INTERSPAR stores were modernised this year – with new functions added
SPAR Magyarország has recently invested nearly HUF 11bn in modernising three hypermarkets in Budapest (in the GOBUDA Mall), Nyíregyháza and Pécs. They are now waiting for shoppers with an updated...
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Attila Sófalvi, general manager of Mars in Hungary and Slovakia speaks about challenges, plans and necessary changes
Attila Sófalvi – who was appointed general manager of Mars in Hungary in 2017 – has been the head of Mars in Slovakia too, since 1 August 2021. This spring...
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VPK: Partnership isn’t just a word
Our magazine interviewed Bart Dobbelaere, managing director of VPK Packaging. – We are living in a period that is full of challenges. As its managing director, how do you see...
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MIZSE’s success story is written in Lajosmizse
MIZSE mineral water can be found in the baskets of every second shopper. Nearly 250 million bottles of mineral water comes out of the state-of-the-art production plant. The product’s success...
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Fighting bacteria and microbes with silver ions
Two Hungarian companies, disinfectant maker Immunetec and cleaning supplies manufacturer BONUS have teamed up to develop Hungary’s first active antimicrobial sponge. Bioactive Sponge has silver ion molecules, which are gradually...
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2021 was the year of changes for Reál
Lívia Jeszenszki was appointed CEO of Reál Hungária last year; she has summarised the most important events of 2021 for our magazine, and has talked about this year’s main tasks...
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CBA is 30 years old: They are celebrating customers
Ten retailers founded the CBA chain in May 1992. Today it is one of the country’s biggest retailers, and its Príma stores are also very popular –another four of these...
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A growing selection of Hungarian products and low prices are waiting for shoppers in ALDI stores – An interview with managing director Bernhard Haider
– What were the most important events for ALDI in 2021? – Expanding the product selection and supporting Hungary’s agri-food sector were the most important for ALDI. In the first...
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(HU) Aki a Gyulait szereti, az nyerni is szeret!
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(HU) A lehető legjobbkor jön a 9. Laurel Retail Konferencia!
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Smurfit Kappa: Protecting the environment with innovative packaging solutions
The packaging industry needs to cope with numerous problems: raw material, energy, motor fuel and other prices are rising at breakneck speed. In these difficult conditions the packaging material and...
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SGS follows the megatrends with new company structure
SGS Hungária Kft. has been active in Hungary since 1991. We had a chat with connectivity & products, health & nutrition business manager Nóra Grőger and food audit manager Rita...
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Shell Café: Sustainable refreshment on the go
In August 2021 Shell introduced its Shell Café barista coffee specialty brand to 14 European markets, including Hungary. Since the launch more than 1.5 million cups have been sold at...
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Innovation Award 2021
At this year’s SIRHA trade show we won the Innovation Award of the Association of Hungarian Confectionery Manufacturers, for our sugar-free lolly with vitamin C. F&F Kft. is 100% Hungarian-owned...
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Sustainable fruit and vegetable packaging
Farmers and retailers need to take fresh fruit and vegetables to consumers in a constantly changing environment and an increasingly complex supply chain, where packaging plays a decisive role. DS...
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Goldenburg – gold from the ground
Haladás Mezőgazdasági Zrt. launched its potato brand, Goldenburg three years ago. It isn’t easy to build a brand in the fruit-vegetable segment, especially if we are talking about a product...
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