Introducing Tetra Pak’s tethered cap packaging

By: Trademagazin Date: 2022. 11. 14. 17:45

One of Tetra Pak’s main goals is to create modern, safe and sustainable packaging for consumers. Meanwhile, the company always adapts its developments to environmental regulations. As proof of this, Tetra Pak takes a new step and this year, in collaboration with several leading beverage manufacturers, introduce tethered cap beverage carton packaging in Hungary and several European countries to comply with one of the latest sustainability measures, the Single-Use Plastics Directive, which will become legally binding in the European Union in July 2024. 

 The HeliCap™ 26 Pro tethered cap, which will be introduced for the first time in Hungary, will be available on Tetra Gemina® Aseptic packaging. The newly developed closure is an important innovation because, in line with EU requirements, it helps to prevent littering by being fixed to the packaging throughout its use. As the cap remains attached to the carton packaging even after the product has been opened, it eliminates a huge amount of plastic waste and makes the process of separate waste collection and recycling easier for consumers. As part of the packaging, the cap can be easily sorted out and placed in the yellow-marked plastic waste bins along with the beverage carton. Tetra Pak has already launched its products with the new closure in several European countries, including Ireland, the Baltic States, Spain, Germany, Poland, the Czech Republic and Slovakia. Now, the Tetra Pak beverage carton with a tethered cap will also be available in Hungary. With the launch of its new tethered capped packaging, the company is not only one step closer to its own sustainability targets but is also one of the first to comply with the new EU Single Use Plastic (SUP) legislation, which requires all beverage producers, retailers, manufacturers and importers in the European Union to switch to tethered cap packaging products by July 2024. 

In designing the improved product, Tetra Pak has not only taken sustainability into account, but also practicality. The HeliCap™ 26 Pro tethered cap has been designed to open at an angle of more than 190 degrees and, thanks to its 26 mm diameter opening, it facilitates the pouring of liquids, allowing convenient use of beverage cartons. The safety ring ensures that the carton packaging has not been opened before purchase. The screw-lock design of the cap allows the cap to be opened by twisting it counter-clockwise and closed by simply snapping the cap back into place, allowing the package to be conveniently stored away until next use. Tetra Pak has also put sustainability firmly at the focus of the cap design, that is why the new closure is available in a plant-based version. The HeliCap 26 Pro cap on Tetra Gemina® Aseptic packaging is made from 85% plant-based, sugar cane plastic, helping to reduce the carbon footprint and maximise the proportion of renewable, controlled-source materials in the packaging. The cap has been tested and manufactured to stringent parameters, which is why its environmental performance not only meets but exceeds the requirements of the EU’s Single-Use Plastics Directive. Hungarian consumers will be able to see the new Tetra Pak fixed cap packs on store shelves this year.

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