Market News
FMCG advertising: spending grew by one fifth
Calculated at rate card price, companies spent 20 percent more on advertising FMCG products in 2015 than in the previous year. Television commercials also had more viewers: FMCG products’ GRP...
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A new fruity flavour in the AirwavesCool chewing gum range
A new fruity flavour in the AirwavesCool chewing gum range. Orange, lemon and mint in an exciting combination make CoolFruit products really special. An explosion of freshness first, followed by...
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Magazine: Few of the many innovations have the power to break through
New products from Ariel, Garnier, Nivea, Lay’s, L’Oréal, Scholl, Vanish and other selected brands are featured in Nielsen’s 2015 Breakthrough Innovation Report. The market performance of 24,500 SKUs of 8,650...
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The Nébih has not yet met with extreme cases
The seasonal food chain control series of the spring has not yet revealed extreme cases – Pleva György food and feed safety director of the National Food Chain Safety Office...
Read moreGardenexpo from Friday to Sunday
Hungary's biggest outdoor living exhibition is re-opening its gates with a myriad of new solutions for your garden:garden furniture, machines and tools, outdoor cladding, shading technology, outdoor lighting, irrigation, heating...
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Another campaign will be launched to popularize Hungarian milk
A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...
Read moreHungary is a net exporter of wine again
Hungary has become a net exporter of wine again. The country can fufill its wine needs and is able to export. The National Wine Excellence program has important role in...
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More than 15 thousand people registered for this year's TeSzedd action within a week!
In one week, more than 15 thousand volunteers registered for this year TeSzedd! (Pick It Up!) national garbage collection action. The TeSzedd! action will take place for the sixth time...
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The NAV recommends inculpation in fraud cases worth 6 billion HUF
Two criminal organization dealing with the trade of chocolate and edible oil cheated almost six billion HUF Value Added Tax (VAT). The National Tax and Customs Authority (NAV) recommends inculpation...
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UNESCO: Neapolitan pizza can be a World Heritage Treasure
Italy nominated the Neapolitan pizza as a candidate for inclusion in UNESCO'S cultural heritage list for next year. It voted unanimously to protect the Neapolitan pizza as part of the...
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Neanderthal diet: 80 percent meat, 20 percent vegetables
Scientists from the Senckenberg Center for Human Evolution and Palaeoenvironment (HEP) in Tübingen have studied the Neanderthals' diet. Based on the isotope composition in the collagen from the prehistoric humans'...
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Google launching an online course in Hungary
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an...
Read moreFood industry’s institutional system to be restructured
Hungary’s government has decided to examine the possibility of closing 73 state institutions for good – many of which are operating in the agricultural sector. According to news website Vs.hu,...
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Magazine: Clean homes – more simply!
After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....
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A decision was born in Brussels on the temporary reduction of EU milk production
The European Union backed temporary cuts in milk production on Monday, in an emergency move intends to tackle excess supply. The overproduction of milk has been a problem since the...
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Hungarian walnuts are popular abroad
The domestic production of nuts is before unlimited export opportunities – hirado.hu wrote after Magyar Idők. Ledó Ferenc, president of the Hungarian Fruit and Vegetable Interprofessional Organisation and Product Board...
Read moreNew warnings may be place on the labels of the beer and wine bottles
The Hungarian consumer protection propose new kind of labeling on the labels of the alcoholic beverages to the European Union. They want to reach to indicate the calorie content of...
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Japanese are interested in the Hungarian agricultural products
Serious interest was shown towards the Hungarian agricultural products in Japan – Fazekas Sándor Minister of Agriculture told at a press conference in Budapest. He added that the negotiations he...
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The chimney cake war continues
The first chimney cake (kürtőskalács) was made in Transylvania by a Romanian woman in 1784 – Achim Irimescu Romanian Minister of Agriculture said on Tuesday. The Agerpres news agency reported...
Read moreFew Hungarians are willing to switch to online tv instead of traditional tv
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Read moreEurope spend 4 percent more
In November 2015 GfK organised their Kronberg conference in Hungary for the second time. International and Hungarian experts shared their thoughts with participants on macroeconomic trends and their influence on...
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Magazine: Moments that matter
Google’s Consumer Barometer Report (CBR) revels that smartphone penetration is increasing in Hungary. According to the report, 85 percent of Hungarian consumers use the internet at least once a day....
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The startups can be the engine of the Hungarian economy
The Think.bdpst regional innovation conference was organized in Hungary. The main theme of the conference was how to help the growth of startups in the domestic economy. The domestic innovation...
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KSH: agricultural producer prices increased in January by 4.8 percent
In January, agricultural producer prices increased by 4.8 percent higher, compared to a year before. The increase is due to the 10.5 percent increase in the prices of crop products,...
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Budai Gyula: The Hungarian goose industry may strengthen its position in Taiwan
There is a high demand for waterfowl meat in Taiwan, where the Hungarian companies can find a good market – Budai Gyula Ministerial Commissioner told MTI by telephone on Thursday....
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Fish fostering research base was established at the University of Kaposvár
The fish fostering research base of the University of Kaposvár was handed over in Kaposvár, Somogy county on Friday. The the fish fostering research base aims to serve as the...
Read moreThirty thousand packets of cigarettes were seized by the NAV
Almost 200 kilograms of tobacco and nearly 31 thousand packs of cigarettes without Hungarian tax stamps in an amount of 38 million HUF was seized by the National Tax and...
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Facebook marketing is trendy
Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...
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