Market News

Water for Health on the World Water Day

It is a fact that there is no life without water – we learn it very early. It is a high priority task to raise awareness to the importance of...

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More deodorant purchased

Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...

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A trip for the senses

Several studies claim that those who visit a gallery spend less than 30 seconds in front of a work of art. In order to change this situation, the Smithsonian Design...

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Smartphones complete their conquest

By the end of 2021 about 70 percent of Europeans will use smartphones – revealed the Ericsson Mobility Report. According to the report, there will be 150 million 5G subscriptions...

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Magazine: Anuga: what will be the major trends of 2016?

Anuga analysed the latest trends in detail, within the framework of its Innnova Market Insights forum and our magazine sets out to introduce some of them. One of the biggest...

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VAT reduction for milk is on the agenda

All requests by the professional organizations, such as the dairy VAT reduction are also on the agenda – said Lázár János Minister leading the Prime Minister's Office said, adding that...

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Nielsen: medical products and food TV ads to get the most views

The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience...

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Prices reduced 0.1 percent last year

Compared with December 2014, consumer prices were 0.9 percent higher in December 2015. Grocery prices rose 2.2 percent and within the category seasonal product (potato, fresh vegetables and fruits) prices...

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Nébih: contaminated Romanian sheep cheese has not arrived to Hungary

Contaminated Romanian sheep cheese has not transported to Hungary, on which a European food safety alert was issued on Friday – the National Food Chain Safety Office (NÉBIH) told MTI....

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CBRE: Budapest is the eighth most attractive European city among the property investors

Budapest became the eighth most attractive European city among real estate investors, ahead of Prague and Munich – according to the most recent research of the CBRE international property consultant....

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KSH: the number of employees increased by 110 thousand last year

The number of employees increased by 110 thousand last year to an annual average of 4 million 210 thousand, while the number of unemployed declined by 35.5 thousand to 307.8...

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FMCG advertising: spending grew by one fifth

Calculated at rate card price, companies spent 20 percent more on advertising FMCG products in 2015 than in the previous year. Television commercials also had more viewers: FMCG products’ GRP...

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A new fruity flavour in the AirwavesCool chewing gum range

A new fruity flavour in the AirwavesCool chewing gum range. Orange, lemon and mint in an exciting combination make CoolFruit products really special. An explosion of freshness first, followed by...

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Magazine: Few of the many innovations have the power to break through

New products from Ariel, Garnier, Nivea, Lay’s, L’Oréal, Scholl, Vanish and other selected brands are featured in Nielsen’s 2015 Breakthrough Innovation Report. The market performance of 24,500 SKUs of 8,650...

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The Nébih has not yet met with extreme cases

The seasonal food chain control series of the spring has not yet revealed extreme cases – Pleva György food and feed safety director of the National Food Chain Safety Office...

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Gardenexpo from Friday to Sunday

Hungary's biggest outdoor living exhibition is re-opening its gates with a myriad of new solutions for your garden:garden furniture, machines and tools, outdoor cladding, shading technology, outdoor lighting, irrigation, heating...

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Whitening pork sector, struggling industry

Éder Tamás, Societal, President of the Hungarian Meat Industry Association analyzed last year in light of the reduction of VAT on pork at the traditional Easter press conference of the...

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Another campaign will be launched to popularize Hungarian milk

A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...

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Hungary is a net exporter of wine again

Hungary has become a net exporter of wine again. The country can fufill its wine needs and is able to export. The National Wine Excellence program has important role in...

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More than 15 thousand people registered for this year's TeSzedd action within a week!

In one week, more than 15 thousand volunteers registered for this year TeSzedd! (Pick It Up!) national garbage collection action. The TeSzedd! action will take place for the sixth time...

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The NAV recommends inculpation in fraud cases worth 6 billion HUF

Two criminal organization dealing with the trade of chocolate and edible oil cheated almost six billion HUF Value Added Tax (VAT). The National Tax and Customs Authority (NAV) recommends inculpation...

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UNESCO: Neapolitan pizza can be a World Heritage Treasure

Italy nominated the Neapolitan pizza as a candidate for inclusion in UNESCO'S cultural heritage list for next year. It voted unanimously to protect the Neapolitan pizza as part of the...

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Neanderthal diet: 80 percent meat, 20 percent vegetables

Scientists from the Senckenberg Center for Human Evolution and Palaeoenvironment (HEP) in Tübingen have studied the Neanderthals' diet. Based on the isotope composition in the collagen from the prehistoric humans'...

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Google launching an online course in Hungary

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an...

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Food industry’s institutional system to be restructured

Hungary’s government has decided to examine the possibility of closing 73 state institutions for good – many of which are operating in the agricultural sector. According to news website Vs.hu,...

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Magazine: Clean homes – more simply!

After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....

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A decision was born in Brussels on the temporary reduction of EU milk production

The European Union backed temporary cuts in milk production on Monday, in an emergency move intends to tackle excess supply. The overproduction of milk has been a problem since the...

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Hungarian walnuts are popular abroad

The domestic production of nuts is before unlimited export opportunities – hirado.hu wrote after Magyar Idők. Ledó Ferenc, president of the Hungarian Fruit and Vegetable Interprofessional Organisation and Product Board...

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New warnings may be place on the labels of the beer and wine bottles

The Hungarian consumer protection propose new kind of labeling on the labels of the alcoholic beverages to the European Union. They want to reach to indicate the calorie content of...

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Japanese are interested in the Hungarian agricultural products

Serious interest was shown towards the Hungarian agricultural products in Japan – Fazekas Sándor Minister of Agriculture told at a press conference in Budapest. He added that the negotiations he...

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