Market News
According to a London investor survey, business sentiment has improved
The mood in the global corporate sector has improved and there is virtually no business left to fear a severe global economic shock, according to a March quick global survey...
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Lay’s sends personalized messages from Messi
Lay’s is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation. The concept comes as part of the snack brand’s global UEFA Champions League...
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Since the beginning of the crisis, the euro area trade surplus has fallen to its lowest level
The euro area trade surplus in the euro area declined more than expected in January compared with the previous month, but was still higher than a year before – according...
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Hundreds of billions of forints can be used to make food and agricultural improvements
Hundreds of billions of forints can be used to make food and agricultural improvements during the transitional years of the common agricultural policy, the agriculture minister said in a video...
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Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage
Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...
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According to the European Commission, this year’s performance of the Hungarian economy is expected to exceed the EU average
As a result of the measures taken by the government to protect the economy and encourage a restart, Hungary may be able to overcome the crisis caused by the coronavirus...
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Nébih surveyed the proportion of domestic food in stores
The National Food Chain Safety Office (Nébih) has published the latest data on the supply of Hungarian food on its website. According to the survey, the share of domestic products...
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Almost 3,000 billion HUF for rural development for this and next year
During the transition period, this year and next, almost 3,000 billion HUF will be available for rural development from EU funds, with budget co-financing – the Deputy State Secretary of...
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Genetic engineering against swine flu
Genetic engineering technologies could help prevent the spread of swine flu in pig farms and also reduce the risk of epidemics, British researchers say. According to scientists at the Roslin...
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KITE Zrt.: Hungarian farmers are buying better machines
Hungarian farmers are buying bigger and more knowledgeable agricultural machines – Zahorán Zalán, Deputy Chief Technical Officer of KITE Zrt. told Agrárszektor. The expert added that this trend is justified...
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GVH: the environmental awareness of European consumers has strengthened, according to a study
European consumers are ordering more from the internet, trying to shop locally as often as possible and making “greener” choices, meaning they are willing to pay more for a product...
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Russia has become a net food exporter
Russian agriculture closed a historic year last year. For the first time since the collapse of the Soviet Union, Russia has become a net food exporter – origo wrote. Last...
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Euro area inflation peaked at a near 1-year high
Inflation in the euro area reached a peak of almost 1 year in February, but core inflation slowed compared to January, according to the final data published by Eurostat on...
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Back to business with PLMA
The Private Label Manufacturers Association announces that its PLMA 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on...
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Oh, dear consumer…! The new rules of commercial guarantee for consumer durables
Recently retailers have had to modify their ‘General Terms and Conditions’ (ÁSZF) and internal processes because of the new rules in the commercial guarantee for consumer durables. They are obliged...
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Magazine: Light at the end of the tunnel?
More optimistic expectations In a Hungarian National Panel representative survey with 800 respondents, we examined what consumers think about the year ahead of us. It turned out that 54 percent...
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Trendy products from Maspex Olympos
Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...
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2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...
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This year brings more free-from groceries to SPAR stores
In accordance with constantly changing consumer needs, SPAR is adding new lactose-, gluten- and soy-free innovations to its product selection, as demand is growing dynamically for these products. Head of...
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Successful trade marketing strategies here and beyond the Neverending Sea
More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...
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Wine and walnut prices grew significantly
According to the Market Price Information System (PÁIR) of the Research Institute of Agricultural Economics (AKI), due to the low yield in 2020 the price of walnut increased by 10...
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P&G commits to 2,021 acts of good
Procter & Gamble has announced that the company will do 2,021 good things in 2021. As part of its recently launched international campaign Lead with Love, P&G and its brands...
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Unilever redefines the concept of beauty
Unilever has announced that as part of launching its new Positive Beauty programme, the company will stop using the word ‘normal’ on all beauty and body care products and in...
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Hungarian Advertising Code of Ethics is being updated
After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...
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New Lidl store opens
On 11 March Lidl Hungary opened its latest store in Budapest’s 2nd district, at 43 Csalogány Street. The 1,200m² shop is located on the ground floor of a newly built...
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Cherry Coke is back in shops
From March Cherry Coke is available once again in Hungary: this flavour variant used to be very popular in the 1990s and Coca-Cola brings it back to stores for a...
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Successful Kokárdás dairy products
In 2020 consumer demand increased considerably for ALDI Hungary’s private label Kokárdás dairy products – they are made exclusively of Hungarian milk. ALDI Hungary’s managing director Bernhard Haider told: Kokárdás...
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Product of the Year 2021
Going forward without hesitation, even when times are hard. This is what comes to my mind when I say: it is really good news that Product of the Year was...
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Henkel was able to mitigate the negative effects of the crisis
In the 2020 financial year the Henkel Group’s sales reached EUR 19.3 billion, which means that organic sales were down a little if compared with the 2019 level. The EBIT...
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No more plastic cap on one-litre Campina Organic drink cartons
Dairy firm FrieslandCampina has removed plastic bottle caps from the one-litre packaging of its Campina Organic drink cartons. The packaging now features a new pouring opening that ends the need for plastic...
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