Market News
Coca-Cola wonders in the past and in fantasy
Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...
Read moreConsumer sentiment improved in the United States in March
Consumer sentiment in the United States improved significantly in March, according to a standard monthly survey by the University of Michigan. According to the final data released on Friday, the...
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After two and a half million vaccinations, a gradual reopening may come
On Saturday afternoon, a decree was published in the Hungarian Gazette on the extension of protection measures, the first stage of the phasing out of protection measures, and the opening...
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Confectionery manufacturers are expecting more traffic than last year
Last year’s decline in confectionery consumption has gradually recovered over the past year, with manufacturers expecting higher turnover this year, compared to the previous Easter. The Association of Hungarian Confectionery...
Read moreMatolcsy: fastest economic recovery in 100 years may come
Keeping interest rate conditions unchanged means that we will continue to maintain a favorable financing position, said Matolcsy György, Governor of the Magyar Nemzeti Bank (MNB), at a press conference...
Read moreThe curfew is changing, staffing is coming in stores
There is no question in me that there will be a free summer in Hungary – said the Prime Minister, but he also added: as long as the number of...
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The fish may be in short supply
Due to the figh Christmas season and the early start of exports, the stock of domestic fishponds will run out by the end of May, and a deficit may develop...
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Marketing prospects for 2021: Customer relationship and digitization have never been so important!
The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this...
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April Fools’ Day pranks with cash&candy on TikTok
Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools’...
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Instead of the infected store vendors, the mayor stood behind the counter
The mayor of Drávaszerdahely, Baranya County, was forced to stand behind the counter in the shop operated by his local government, after the employees working there became infected – sokszinuvidek.24.hu...
Read moreThe companies are in a difficult position for the third wave
The companies are in a difficult position for the third wave of the coronavirus pandemic, according to the results of the R&D confidence index of SMEs. The second wave affected...
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73 percent of workers would still work from home after the pandemic, according to a survey
Globally, 73 percent of employees want to work on flexible terms, mostly from home, even after the pandemic, but 40 percent of the employees plan to change jobs later this...
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You can’t miss Easter! 3 + 1 tips for balanced holidays
Although we have to give up big relative visitations this year as well, we don’t have to forget about the festive atmosphere yet. With a little organization, we can still...
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Everything you want to know about the March tax exemption for kata users
Exactly which kata using entrepreneurs are exempt from the March catata payment? After that, when and what to refer to? And does the March tax exemption have extra work to...
Read moreThe Suez ship accident is profoundly slowing down world trade
One of the world’s largest cargo ships, the Ever Given, crossed and ran aground on the Suez Canal. As Ever Given closes the road completely, more and more commercial cargo...
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The first six days of the store lock also pulled down the statistics
Will the government measure instead of watering? The statistics show that there are already six days of shop closures, which is only the beginning of the fall, but the end,...
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Magazine: Report from the boardroom (Part 2) – An interview with Christopher Mattheisen, managing director of Microsoft Hungary
In our new series Judit Szalóky Tóth, a Boyden Executive Search partner makes interviews with executives. This time she asks questions from Christopher Mattheisen, managing director of Microsoft Hungary. He...
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PwC’s CEO Survey: Hungarian CEOs expect a quick rebound
PwC Hungary has surveyed the expectations of Hungarian CEOs every year for the past ten years. Since the beginning of our survey, optimism has never been higher about the rate...
Read moreThe Hungarian food industry receives seven hundred and fifty billion forints in support
The food industry is one of the largest manufacturing sectors in Hungary, which could receive a huge boost in the next seven years. The Ministry has prepared a serious development...
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That’s where e-commerce is standing now
In 2020, domestic online retail sales increased by 45% to HUF 909 billion. On the basis of the figures, it can now be stated that the online market, which initially...
Read moreGKI Digital: a record 45 percent increase in online retail sales last year
Domestic online retail reached a gross annual turnover of 909 billion HUF last year, which was a record 45 percent higher than the 2019 level, according to the latest joint...
Read moreAM: the Vasi wild pear pálinka received EU protection
On March 25, the European Commission protected the name “Vasi wild pear pálinka”, increasing the number of Hungarian geographical indications protected by the EU to 66 – the Ministry of...
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NMHH: the proportion of new Hungarian TV commercials has doubled in the previous half year
According to a new study adopted at the last meeting of the Media Council of the National Media and Communications Authority (NMHH), the proportion of new Hungarian advertising spots increased...
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The competition authority warns consumers to be more vigilant
The Hungarian Competition Authority (GVH) recommends that consumers be more vigilant, as they have recently received a number of complaints alleging objectionable commercial practices that exploit the pandemic. In its...
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By 2030, the European Commission would implement organic farming on the quarter of agricultural land
The European Commission has presented an action plan for the development of organic production to encourage the production and consumption of organic products, with the aim of achieving organic farming...
Read moreMarch US economic activity is near a six-year peak
Thanks to unprecedented growth in new orders has not experienced for several years, but constrained by supply chain disruptions, U.S. economic activity performance fell slightly in March from a six-month...
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Egg falling from the sky
A church in the United States came up with an unusual idea. At Durham Temple, it is planned that as part of its Easter celebration, they will scatter thousands of...
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Consumer confidence in the euro area has returned to pre-pandemic levels
Consumer confidence in the euro area has returned to pre-coronavirus levels and close to the long-term average, according to preliminary data from the European Commission’s March survey. In a preliminary...
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The Nutri-score story: Everything you need to know about front-of-pack nutrition labels
It was 20 years ago that the first nutrition information graphic designs appeared on food products in Europe – on the side of the packaging where most people can’t avoid...
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L’OR Arabica Catuai: A special creation for a unique flavour experience
The coffee experts of L’OR only select the tastiest beans in order to guarantee an intense, special and complex coffee experience. This is how L’OR Arabica Catuai was created –...
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