Market News
Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Liberalisation Set To Revolutionise French Retailing
Date: 2008-04-29 00:00:00
The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted. Until now, petits commerçants – or small shop owners – have been protected by a...
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Tesco Starts Trial Of Carbon Footprint Labels
Date: 2008-04-29 00:00:00
The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists. Tesco will telling customers about the...
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Hungarian retail trade turnover dropped
Date: 2008-04-24 00:00:00
Retail trade turnover at constant prices decreased by 2.5% in February, and by 2.7% in the first two months of 2008 compared to the level measured one year before according...
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Rent a car – better business as to buy
Date: 2008-04-24 00:00:00
The rent a car market is 3-3.5 times so big in Austria as in Hungary, altough there live only 7 million people. Fox Autorent Kft. offers cars with almost 0...
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Enterpreneurs' Forum in Debrecenben
Date: 2008-04-24 00:00:00
The National Association of Enterpreneurs and Employers organises forums between the enterpreneurs and authorities since three years all over Hungary. Laszlo Perlusz spoke about organisation's yearly program, which focuses on...
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Fake Clothes in Value HUF 42 million was found
Date: 2008-04-24 00:00:00
The solders of Hungarian Costum and Finance Guard controlled two Bulgarian camions. The first camion cames from Turkey and according to logistic information it delivered clothes. Trough the control the...
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Fake olive oil in Italy
Date: 2008-04-23 00:00:00
The Hungarian authorities dosn't have any information about Hungarian sell of this oil. The fake oil looked like extra virgin olive oil. It even tasted and smelt like extra virgin...
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(HU) Éves szinten 9,5 százalékos élelmiszer áremelés várható
Date: 2008-04-23 00:00:00
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Hypermarkets sell the most praline
Date: 2008-04-15 00:00:00
The Hungarian chocolate market grow in volume by 11% in value by 16% last year. Total sales was almost HUF 60 billion. According to Nielsen Research more than 30,000 tons...
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GKI sentiment index fall
Date: 2008-04-14 00:00:00
The confidence index of trade dropped notably in January 2008, but it has been increasing since February. In March the projection of sales and the expectations on future orders improved,...
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One year 34% price increase at Hungarian agriculture products
Date: 2008-04-14 00:00:00
The price level of crops and horticultural products was 46.9% higher, while that of animals and animal products increased by 17.6%. between February 2007-2008. In January–February 2008 the average price...
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(HU) 1,62 milliárd forintnyi bírsággal zárult a Kikelet Hadművelet
Date: 2008-04-11 00:00:00
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(HU) Nehéz időkre számítanak a multinacionális kereskedelmi láncok
Date: 2008-04-11 00:00:00
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People make borrowing easier
Date: 2008-04-10 00:00:00
According to GfK Research company in 2007 customers borrow unrestricted use mortgage loan in spite of commercial credit. Research company asked people between 15-69 years about their financial behaviours. According...
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Positive change in the industrial output
Date: 2008-04-09 00:00:00
According to Central Statistic Office the preliminary data in February 2008 the industrial gross output increased by 13.2% related to February 2007. The index adjusted by working days rose by...
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