Market News
Pessimistic as usual
Date: 2007-02-28 08:00:00
According to the latest survey about EU indexes by the Gfk Csoport, Hungarians are the least optimistic about their future prospects among citzens of new EU states. Two out of...
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Opportunities in the Balkans
Date: 2007-02-28 08:00:00
Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...
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Management for companies
Date: 2007-02-28 08:00:00
Companies which intend to reduce their costs and streamline their activities by introducing a management system do not have an easy task. There are a lot of products to choose...
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Hyper markets less popular north of us
Date: 2007-02-28 08:00:00
The expansion of big retail chains is continuing in Eastern Europe. According to the latest survey by PWC, global players like Tesco and Auchan have taken over leading positions, but...
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Obstacles for pork
Date: 2007-02-28 08:00:00
Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....
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The age of paper-free administration is near
Date: 2007-02-28 08:00:00
E-commerce in the case of FMCG companies means digitalisation of the activities which belong to the core business – says János Springel, leading consultant of T-Systems. In addition to old...
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What will be on the blacklist?
Date: 2007-02-28 08:00:00
Hungarian legislation related to the adaptation of EU principles regarding unfair trade practices, will be published before 11. June this year. Some marketing campaigns will automatically result in a fine...
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Delayed effect
Date: 2007-02-28 08:00:00
The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...
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Labelled chips
Date: 2007-02-28 08:00:00
Should we stick to the old magnetic code, or should we change to the smarter RFID? According to experts, we should wait. At the Football World Cup held in Germany,...
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Misleading unless considered carefull
Date: 2007-02-28 08:00:00
Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...
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Early birds are there
Date: 2007-02-28 08:00:00
Romania might not only be a market and a supplier of cheap products for Hungary. A number of Hungarian enterprises are already present in Romania. For example, ABO group have...
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Virtual marketplaces
Date: 2007-02-28 08:00:00
Web sites which help businesses to make business electronically exist on the Internet. The operators of Agrágkapu introduced e-commerce into a field that is very remote from the IT scene....
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It’s easier together
Date: 2007-02-28 08:00:00
Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...
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Everybody is opening
Date: 2007-02-28 08:00:00
Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...
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Shopping from the armchair
Date: 2007-02-28 08:00:00
According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Improving position for ham in an expanding market
Date: 2007-02-28 08:00:00
According to Nielsen, some growth was detectable in the retail trade of cooked/smoked meat. The combined market share of the three seasonal Easter product categories increased by half a per...
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Civilised people like mineral water
Date: 2007-02-28 08:00:00
Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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Ham: full of opportunities
Date: 2007-02-28 08:00:00
Among meat products, ham is the category probably offering the most opportunities. Sales are rising every year, and manufacturers have come up with successful innovations. And there is always Easter....
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Convenience – the world we live in
Date: 2007-02-28 08:00:00
Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...
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Record breaking exhibition
Date: 2007-02-28 08:00:00
The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...
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Biggest price increase for potato chips
Date: 2007-02-28 08:00:00
Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...
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Young people like frozen pizzas
Date: 2007-02-28 08:00:00
37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...
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Austrian export-import balance positive for the first time
Date: 2007-02-28 08:00:00
Austria exported more food than it imported for the first time, last year. Austrian food sales to Hungary grew by 22 per cent last year, while Hungarian export to Austria...
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A few innovators and a lot of followers
Date: 2007-02-28 08:00:00
The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...
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Branded paper ware for individualists
Date: 2007-02-28 08:00:00
Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...
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(HU) A nőknek a nívós áruválaszték, a férfiaknak a kisebb, közelben lévő bolt jelent vonzerőt
Date: 2007-02-28 00:00:00
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