Market News

True hit
Date: 2007-03-28 08:00:00

According to the Retail Index of Nielsen, the market position of chocolate bars shows spectacular improvement. Retail sales grew by 14 per cent in terms of value and 11 per...

Peak inflation in the first quarter
Date: 2007-03-28 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt., the new economic policy which begun in mid 2006 has led to tensions and is having a major effect on the economy....

Structure intact during growth
Date: 2007-03-28 08:00:00

The “price wave” generated by chocolate imports of recent years has not succeeded in changing the structure of the market or weakening the positions of strong brands. The dumping of...

Looking behind the figures
Date: 2007-03-28 08:00:00

Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...

Pudding with cream improving its position
Date: 2007-03-28 08:00:00

According to Nielsen, the retail sales of desserts made from milk products increased by 7 per cent in terms of value last year and is over HUF 7 billion. The...

Consumer and retailer trends
Date: 2007-03-28 08:00:00

GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...

Health and pleasure for several target groups
Date: 2007-03-28 08:00:00

The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...

No compromise!
Date: 2007-03-28 08:00:00

GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...

Mixed and sandwich type biscuits becoming more popular
Date: 2007-03-28 08:00:00

7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...

On top of the wave of inflation
Date: 2007-03-28 08:00:00

Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...

Playing with categories
Date: 2007-03-28 08:00:00

Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...

Transfer prices to be documented
Date: 2007-03-28 08:00:00

The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...

Diverse trends, constant growth
Date: 2007-03-28 08:00:00

Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...

Brands are more important elsewhere
Date: 2007-03-28 08:00:00

Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...