Market News
Promotions and efficiency
Date: 2008-02-29 08:00:00
Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...
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Dressings popular
Date: 2008-02-29 08:00:00
According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hungarian households bought mustard and mayonnaise during the first nine months of 2007. Mustard...
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Growth accelerating this year
Date: 2008-02-29 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...
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New stars in the Milky Way
Date: 2008-02-29 08:00:00
Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...
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More foreigners, staying for shorter periods
Date: 2008-02-29 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...
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Less bottles, more cans
Date: 2008-02-29 08:00:00
The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....
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Autumn reactions
Date: 2008-02-29 08:00:00
The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...
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Online shopping becoming more popular
Date: 2008-02-29 08:00:00
According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...
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Brand campaign a priority
Date: 2008-02-29 08:00:00
The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...
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Hair dye sales growing
Date: 2008-02-29 08:00:00
Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...
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Large supermarkets dominant in Switzerland
Date: 2008-02-29 08:00:00
According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...
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Pineapple from orange
Date: 2008-02-29 08:00:00
The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...
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Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Flour and cooking oil on top of the price wave
Date: 2008-02-29 08:00:00
Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...
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Environmental competition
Date: 2008-02-29 08:00:00
Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...
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Dynamic expansion in the market of electric toothbrushes
Date: 2008-02-29 08:00:00
Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...
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When the inspectors come
Date: 2008-02-29 08:00:00
In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...
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Older people not too old to consume
Date: 2008-02-29 08:00:00
Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...
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Nice combinations by toothpaste brands
Date: 2008-02-29 08:00:00
The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...
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In the course of research, GVH has the power to:
Date: 2008-02-29 08:00:00
• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
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Youthful consumption
Date: 2008-02-29 08:00:00
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...
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Hungarians record holders in low cholesterol oil
Date: 2008-02-29 08:00:00
According to an online survey by Nielsen, iodised salt is the most popular among functional food products intended to make us healthier, in Hungary. Reduced cholesterol cooking oil/margarine is in...
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Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Health conquering shelves
Date: 2008-02-29 08:00:00
Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...
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Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
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