Market News
Reduction of interest rates is expected
Date: 2007-05-30 08:00:00
According to a forecast made jointly by GKI Gazdaságkutató Zrt. with Erste Bank, the relatively favourable rate of growth of the first quarter of the year will be maintained for...
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Panorama of drinks before the heat
Date: 2007-05-30 08:00:00
A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...
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Food offensive broken
Date: 2007-05-30 08:00:00
The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...
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Market of meat for the grill far from being saturated yet
Date: 2007-05-30 08:00:00
The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...
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Food above inflation
Date: 2007-05-30 08:00:00
The average rise in consumer prices was 0,5 per cent in April 2007, while price rises totalled 8,8 per cent for the previous year. According to a report by KSH,...
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Hyper markets strong in hair
Date: 2007-05-30 08:00:00
Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...
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Lunch carrying less weight
Date: 2007-05-30 08:00:00
According to a study titled “Eating habits” by GfK Hungária Piackutató Intézet , the significance of daily meals is changing. Dinner is becoming the main meal of the day for...
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Manufacturers’ brands a hair ahead
Date: 2007-05-30 08:00:00
Among cosmetics in general, manufacturers’ brands have been quite successful against private labels so far, but among shampoos, they seem to be staging a true counter-attack. The market share of...
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Feeling like travelling again
Date: 2007-05-30 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...
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One out of two deodorants are still sprays
Date: 2007-05-30 08:00:00
The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...
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How to measure success?
Date: 2007-05-30 08:00:00
As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....
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Fragrance is not all that matters to women
Date: 2007-05-30 08:00:00
While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...
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Croatian retailers resisting
Date: 2007-05-30 08:00:00
As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...
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Weight Control and Update competing
Date: 2007-05-30 08:00:00
We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...
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Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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Bio in movement
Date: 2007-05-30 08:00:00
Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...
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Current figures about our FMCG market
Date: 2007-05-30 08:00:00
Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...
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Vegetables and fruits are the most popular bio foods
Date: 2007-05-30 08:00:00
Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...
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Billions – on conditions
Date: 2007-05-30 08:00:00
By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...
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The price of quality
Date: 2007-05-30 08:00:00
It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...
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The aim: a logistic centre for bio-products
Date: 2007-05-30 08:00:00
Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...
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Criteria criticised
Date: 2007-05-30 08:00:00
The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...
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Opportunities for growth
Date: 2007-05-30 08:00:00
A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...
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Trademarks – and what is behind them
Date: 2007-05-30 08:00:00
Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...
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Not very useful for trade
Date: 2007-05-30 08:00:00
According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...
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Credit cards are for getting over difficulties
Date: 2007-05-30 08:00:00
According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...
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Children fond of inventive gifts
Date: 2007-05-30 08:00:00
It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...
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New tracks for market research
Date: 2007-05-30 08:00:00
Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...
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Food direct for woman
Date: 2007-05-30 00:00:00
Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...
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