Market News

Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Energy replenishment an everyday need

Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...

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Real incomes rising in competitive sector

According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...

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Increasing promotional spending in the US

According to a Nielsen survey conducted in the US, an increasing number of manufacturing enterprises use promotions. Both manufacturers and retailers want promotions to be effective. Both sides regard a...

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Most popular biscuits: sweet and smooth

Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...

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Fewer visitors in transit

The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...

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Biscuits doing well in spite of their price

Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Absurdistan

The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...

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Spectacular growth

Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...

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Fewer hotel guests outside Budapest

The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...

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Food as an investment

Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...

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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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Cooking oil producing highest price rise

The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...

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Dramatic deterioration in payment morale

According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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Atradius credit insurance company of the year

Atradius Credit Insurance has been awarded the title “Credit insurance company of the year 2008” by World Finance Magazine. Atradius provides reliable and effective services in over 40 countries....

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Decrease in the EU as well

Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...

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Bio – our health and that of our kids

The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Aperitif a la française celebrating its fifth birthday

The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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