Market News
Heartening domestic retail data
Date: 2010-05-20 08:00:00
According to KSH’s report, after a 0.6-percent growth in January, retail turnover in Hungary stagnated in February, but the annual downturn diminished from 5.6 to 4.3 percent. In terms of...
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Cheese in chocolate-type multi-block form
Date: 2010-05-20 08:00:00
Chunka Cheese’s experts had two things in mind when they created a cheese block design that is similar to a chocolate bloc or bar: convenience and simplicity. Smaller sections of...
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Functionality gets a leg up
Date: 2010-05-20 08:00:00
The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...
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Hungarian pigs cannot cope with competition
Date: 2010-05-20 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...
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ChocolateStory
Date: 2010-05-20 08:00:00
These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...
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Shoe care brands are strong
Date: 2010-05-20 08:00:00
The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...
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Economic policy dilemmas
Date: 2010-05-20 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...
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Most people expect the growth of the Internet
Date: 2010-05-20 08:00:00
Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...
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Gloomy Sunday?
Date: 2010-05-20 08:00:00
The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...
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In the developed world growth is already palpable
Date: 2010-05-20 08:00:00
According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....
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Surprising changes in online content consumption
Date: 2010-05-20 08:00:00
Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...
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Tracked fleets
Date: 2010-05-20 08:00:00
Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...
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Strengthening Forint, expanding food export
Date: 2010-05-20 08:00:00
According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....
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Competing with the neighbours drives the garden product market
Date: 2010-05-20 08:00:00
Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...
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PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00
The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...
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Agricultural prices augmented at the beginning of the year
Date: 2010-05-20 08:00:00
KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...
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Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00
Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...
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Behind the scenes
Date: 2010-05-20 08:00:00
The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...
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Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00
Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...
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A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00
Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...
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Down on your knees or standing up?
Date: 2010-05-20 08:00:00
‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...
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Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00
GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...
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Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00
The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...
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Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00
Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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