Market News

The majority of the webstores had a good turnover last year

According to the survey of WebShop-Experts Ltd.; a reduce occured in the turnover at the 18 percent of the surveyed webstores, compared to the previous year. So the turnovers in...

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Watermelon season delays

Compared to the previous year, watermelon season will slip by three weeks, beginning on the 10th of July this year – said the president of the Hungarian Watermelon Association. Simonka...

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Holland laboratory tested the Hungarian tomato and strawberry

Holland laboratory found the remains of banned chemicals in tomatoes and strawberries bought in Hungarian shops. The Agricultural Office did not found such chemicals in those products. The Levegő Munkacsoport...

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Food labels – the lobby won again

The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...

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E-commerce is the future

The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...

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Why does UHT milk have a longer shelf life?

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

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Food product prices did not grow above the average

After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...

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Slow building up behind peach and lemon

The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....

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Paths, roads and dead ends

With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...

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Food product foreign trade reduced by 5 percent in a year

According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....

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Private label ice teas are on the increase again

GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...

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Optimistic retailers

Richard Ellis Group Inc. surveyed more than 100 retail executives in March-April in the US. Nearly 70 percent of them said there was a global improvement taking place and 92...

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It is still Forint that performs the worst

In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...

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For cooking, storing and carrying

The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....

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Wal-Mart transportation

Wal-Mart, the world’s biggest retailer has taken over the complete transportation tasks of all of its suppliers in the US. The company’s goal is to guarantee cheaper transportation of manufacturers’...

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Coloured toilet papers

The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...

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Market expansion has continued

Household paper product sales continue to grow: in the May 2009-April 2010 period sales were 8 percent higher than a in the previous twelve months. Toilet papers, tissues, paper towels...

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More emotions!

Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...

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‘Do it yourself’ pet food

Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...

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More economical manufacturer paper products and private labels with improved quality

In 2009, the household paper market expanded by 1 percent in terms of volume and by 9 percent in value – a growth largely generated by toilet paper. Sales stalled...

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The Web – where shopping starts

A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...

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Golden lacquer on chicken legs

The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...

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With enhanced partnership for survival

Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...

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Will consumers use it?

The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...

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Positive trends in Europe

Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...

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Logistics can be much more economical with the help of IT solutions

Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...

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Brands and celebrities

Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...

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Demand for market information increased

Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...

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Innovation, mobility, consumption

The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...

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Coupons in catering

For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...

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