Market News
Increasing role of drugstores in market of air fragrances
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...
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Following the gendarme from Saint-Tropez
Date: 2008-09-05 08:00:00
Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...
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Moderate optimism on board the OKSZ Klubhajó
Date: 2008-09-05 08:00:00
According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...
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Market share of private labels continues to rise
Date: 2008-09-05 08:00:00
According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result...
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When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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(HU) Kereskedelem kínaiul
Date: 2008-09-05 08:00:00
Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Healthy products also need promotion
Date: 2008-09-05 08:00:00
Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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Still not enough knowledge
Date: 2008-09-05 08:00:00
According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Cooperatives keeping pace with modern commerce
Date: 2008-09-05 08:00:00
At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...
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New statutes for the association of canned maize manufacturers
Date: 2008-09-05 08:00:00
A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...
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Cleanliness is not enough
Date: 2008-09-05 08:00:00
Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Packaging in three steps – part 3: illustrating flavour
Date: 2008-09-05 08:00:00
Many types of illustrations exist in many styles and with many different purposes. Illustrating flavour is a relatively new development. This modern method is barely 50 years old. Even at...
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Strengthening organised wine trade
Date: 2008-09-05 08:00:00
An increasing quantity of wine is sold in the major retail chains. In the June 2007- May 2008 period, sales were up by 3 per cent in terms of quantity...
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Brands are strong among washing powders
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...
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Deficit lower than planned
Date: 2008-09-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...
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New generation advertising messages on TV2
Date: 2008-09-05 08:00:00
The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...
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Let’s have a festival!
Date: 2008-09-05 08:00:00
Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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Food industry catching up
Date: 2008-09-05 08:00:00
Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...
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ECR Europe: when we make customers happy
Date: 2008-09-05 08:00:00
„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...
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Lower wine consumption last year
Date: 2008-09-05 08:00:00
Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...
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Innovation changing cleaning habits
Date: 2008-09-05 08:00:00
Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...
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Recession slowing down
Date: 2008-09-05 08:00:00
The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...
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ECR=mozgalom a közös érdekekért
Date: 2008-09-05 08:00:00
Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...
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