Market News

What sort of customers are baby-boomers?

According to data provided by KSH, 37 percent of the Hungarian population is over 50 – what are their habits as consumers?  The truth about fifty-something agrgroups is that there...

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Consumer trust index keeps deteroriating

Nearly two-thirds of those being asked are convinced that Hungarian job-possibilities are not satisfactory – a survey by Nielsen about consumer-trust.  Six people out of ten, at the age of...

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Hungary is the third biggest turkey-consumer country of the world

Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...

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Three out of four Hungarians are regular coffee-drinkers

Over 76 percent of the Hungarian population is a regular coffee-drinker, and most people – especially those over 30 – tend to drink more than one cup a day.  The...

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Agricultural chamber helping entrepreneurs to provide EU with data

The European Union makes it compulsory for each agricultural entrepreneur to provide them with data about their business, he Hungarian Agricultural Chamber may be of great help when it comes...

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Shepherds on the verge of going bankrupt in spite of the season

There is an increasing interest in sheeps, shepherds still do not make any extra cash due to the gradual weaking of forint.  Even though most seasonal products associated with the...

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Consumers “eat what tastes good” rather than what's healthy

Purchase frequency per buyer has been declining since 2005, though the crisis has brought about an upswing in the uindulgent snack-business.  However, healthier snacks have been less affected, and both...

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Broccoli-sprouts against cancer?

Eating 70 grammes of baby broccoli on a daily basis for two months may protect against a common stomach bug that is linked to gastritis, ulcers and even stomach cancer,...

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If beverage-customers can't find their preferred product, they won't make a purchase

Twenty-three percent of beverage consumers won't substitute another product if they can't find the product they want – an American survey points out."That number scares me.", said Bruce Miner, director...

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Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....

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Customers decide about the brand in-store

Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...

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Fall in milk consumption

Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy.  In UK the fall overall has been about one third...

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Hungarian food-products available via online order

Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association.  „Of course we still...

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External balance improvement under external pressure

According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path   External...

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Opten: 1184 liquidation proceedings announced in March

Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...

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Egg-prices going through a moderate raise during the Easter-season

Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand.  This Easter, egg-prices are going through a rather...

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Customers are fed up with low quality Easter-bunnies

Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content.  „In the past few years,...

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Experts want soft-drink producers to use less sugar

What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health.  Researchers believe that soft drink producers should...

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Private labels expanding among milk desserts

According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...

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Expectations reaching lowest point ever

The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...

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Peach flavour taking the lead in terms of quantity

According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...

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Sales still not dropping in terms of quantity in Spain

Spain is one of the leading European markets, with 45 million consumers. In the fourth quarter of 2008, it was still one of the ten European countries where no drop...

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Higher quality PET for fruit juice

Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...

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Retail sales down almost everywhere in Europe

According to an Eurostat estimate, retail sales continued to drop in the EU in December 2008. Sales were down by 0.8 percent in the EU-27 countries on average and by...

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Chains of small stores increasing their market share

According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...

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Increasing gap between active and retired households

According to KSH data, per capita consumption of food in households was nearly HUF 153, 000 in 2007, while peer capita consumption of alcohol-free beverages was over HUF 14,000. These...

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What crisis can be good for

Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...

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Shiny teeth – preferably with promoted products

Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...

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Detectable drop in retail sales

Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...

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Revival of local markets

Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...

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