Sales are concentrated to hypermarkets and drugstores
Retail sales of deodorants are still highly concentrated: from value sales hypermarkets had a 42 percent share and drugstores were at 38, informs the Nielsen Retail Index about the March 2010-February 2011 period. The market’s annual value was above HUF 14 billion: value sales stagnated, volume sales were up 1 percent. Manufacturer brands were strong as private labels did not manage to carve out more from the cake – they had a 3.5-percent value share. The category’s shelf space practically doubles with secondary placements as the summer approaches. After surveying 23 hypermarkets, Nielsen concluded that in stores with the largest floor space deodorants get a 10-percent bigger shelf space on average than shower gels. Still, hypermarkets’ revenues from deodorant sales were only 3 percent bigger than shower gels’
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >