Market News

Meet the Opel five! Vivaro, Movano, Corsa Van, Combo, Astra Van

Opel Vivaro. For all kinds of haulage. Practical design; Numerous versions; Modern engine. Innovations (2008): Owing to its long wheel base, Vivaro can now be used as a taxi as...

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Take a look at Paris!

Hyper markets are undoubtedly a French invention. Carrefour has been the first to open a store of this type in a suburb of Paris. Let’s take a look at the...

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Marché expanding in Slovenia

Two new Marché™ Bistros were opened by Marché International in October 2008, along the Zagreb és Obrežje motorway, brining the total number of their bistros in Slovenia to 15....

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Sales of processed poultry approaching HUF 40 billion

Sales of processed poultry expanded slightly in the September 2007 – August 2008 period, compared to the preceding year. Sales increased by 3 percent in terms of value, approaching HUF...

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(HU) Minden második szomjoltó ásványvíz

Sorry, this entry is only available in HU....

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Packaging industry developing in spite of increasingly strict regulation

2008 has brought major changes in regulations concerning the packaging industry and further changes are expected in 2009. The industry is developing steadily with paper and plastic accounting for three...

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In London…

Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...

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Payment morale: ranking in the middle

According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...

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Shift towards higher level of processing for fish

Demand for fish has been increasing slowly but steadily in recent years. Current average per capita consumption of fish is still only 4 kg/year in Hungary, the lowest in the...

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Sales of alcohol-free beverages over HUF 160 billion

The continuous growth in sales of mineral water has stopped after more than a decade. Retail sales were down by 3 percent in terms of quantity and by 1 percent...

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Bears are dangerous predators…

… which makes their spectacular career even more surprising. The largest specimens weigh nearly 800 kilos, are very aggressive and smell very bad, but their PR is still better than...

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Christmas tricks to boost sales

It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...

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Consumers persisting or changing

How do consumers react to rising food prices? In order to find out, a survey has been conducted by Nielsen in five leading Western European markets: France, Germany, UK, Spain,...

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Shrinkng dairy sector

According to Mikóls Istvánfalvi, vice chairman of the Dairy Product Council, a number of producers have gone of business in the last twelve months. The number of member enterprises in...

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Growth broken

The consumption of mineral water in Hungary has increased substantially in recent years. However, this trend was broken a few months ago, and demand began to drop. Brands are the...

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Cost saving innovations in machinery

Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...

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Night shift successful

In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...

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From one to two

The 100,000th Széchenyi card and the first Széchenyi card 2 were handed over ceremonially in Budapest, on 9. October. Among others, the event was attended by the minister of finance,...

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Dairy products focusing on health have potential for growth

Though the market of dairy products had expanded in 2007, it has started to shrink in the first 8 months of 2008, mainly as a result of higher prices. There...

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Market shrinking as a result of rise in the price of materials

The FMCG market has shrunk by 3 percent in terms of value and 7 percent in terms of quantity in the past 12 months. Demand has shifted from premium products,...

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Prices dropping since August

Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...

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Digitalisation of in-store communication

As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...

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Best medium size companies

The top 200 list of medium size companies producing the most dynamic growth has been compiled by Coface Hungary and Világgazdaság for the first time under the title “Magyar Klasszisok”....

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Government regarding fruits and vegetables as key sector

Though the weather has been favourable for the production of fruits and vegetables this year, the prices farmers had dreamt of remained dreams. According to farmers, a HUF 100 billion...

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One out of ten carbonated beverages are low calorie

Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected...

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Inflation lowest in the Netherlands

Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...

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Independent or multinational agencies?

Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...

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There is milk in every good thing

A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....

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Purchasing power divided in the case of fruits and vegetables

A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...

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Difficult year for breweries

Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...

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