Market News
Dropping consumer confidence and willingness to purchase
Date: 2009-02-05 08:00:00
According to a recent survey conducted by GfK Hungária and Corvinus university, consumers are very pessimistic regarding short term prospects. In December 2008, the consumer confidence index was down by...
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Travelling more to see lower prices
Date: 2009-02-05 08:00:00
According to market surveys, typical Hungarian consumers attempts to compensate the effects of rising prices by going to new stores or turning to new products which means they need to...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Slovakian and Czech markets expanding faster than inflation
Date: 2009-02-05 08:00:00
Last year, FMCG sales expanded at a faster rate in Slovakia and the Czech Republic than inflation. The Schwarz group is the market leader in the Czech Republic, while the...
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Brazil and Mexico may be a way out of crisis
Date: 2009-02-05 08:00:00
According to a recent survey conducted by Altradius among 300 companies world-wide, Latin American countries are becoming increasingly attractive destinations for companies looking for a way out of recession. Brazil...
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Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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Nutritional values increasingly influencing shopping decisions
Date: 2009-02-05 08:00:00
A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Financial prospects for 2009
Date: 2009-02-05 08:00:00
Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...
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Turkeys in decline
Date: 2009-02-05 08:00:00
World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...
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Paper bag is not a real option
Date: 2009-02-04 10:16:00
According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax. György Vámos, secretary of...
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Strategy for saving 100,000 jobs in Hungary
Date: 2009-02-04 09:32:28
Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy. Enterprises can apply for job-preservation support from the regional funds beginning...
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In spite of recession Briton shoppers will Spend More On Quality Food
Date: 2009-02-04 08:34:44
According to MealSavers.co.uk survey among 4,380 peopel consumers aren’t going to let the recession reduce the quality of the food they eat. People are cutting costs during the recession, but...
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People eat healthier in the UK
Date: 2009-02-04 08:15:06
British consumers are benefitting from the food industry's salt reduction efforts, according to new data from leading market insight provider, TNS Worldpanel. Between September 2006 and September 2008, shoppers bought...
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