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Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

Unemployment hits a peak
Date: 2010-05-20 08:00:00

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

Ice cream experiences from branded products
Date: 2010-05-20 08:00:00

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

They are the best in promotion
Date: 2010-05-20 08:00:00

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

Food prices stepped on the brake
Date: 2010-05-20 08:00:00

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

Industrial prices decreased
Date: 2010-05-20 08:00:00

lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...

Growth in terms of both value and volume
Date: 2010-05-20 08:00:00

The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...

Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00

In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....

Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00

In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...

This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00

Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...

Consumer trust
Date: 2010-05-20 08:00:00

Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...

Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00

Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...

Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00

Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...

Rapid alerts
Date: 2010-05-20 08:00:00

RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...

Oldal

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Behind the scenes Date: 2010-05-20 08:00:00

Increasingly conscious decisions by shoppers Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

Coded price-hunting with iPhone Date: 2010-05-20 08:00:00

Unemployment hits a peak Date: 2010-05-20 08:00:00

Ice cream experiences from branded products Date: 2010-05-20 08:00:00

They are the best in promotion Date: 2010-05-20 08:00:00

The most frequent places for buying certain categories Date: 2010-05-20 08:00:00

Food prices stepped on the brake Date: 2010-05-20 08:00:00

Larger packaging units experienced a bigger decline Date: 2010-05-20 08:00:00

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme Date: 2010-05-20 08:00:00

Industrial prices decreased Date: 2010-05-20 08:00:00

Growth in terms of both value and volume Date: 2010-05-20 08:00:00

Members of the food chain are more disciplined year by year Date: 2010-05-20 08:00:00

Inflation in Hungary is the highest Date: 2010-05-20 08:00:00

This year’s mineral water season may bring elevated prices Date: 2010-05-20 08:00:00

Consumer trust Date: 2010-05-20 08:00:00

Industry in the EU shows signs of recovery Date: 2010-05-20 08:00:00

Whitening toothpaste is stable in popularity Date: 2010-05-20 08:00:00

Rapid alerts Date: 2010-05-20 08:00:00