Wafer and chocolate bar: dynamic sales growth

While between December 2012 and November 2013 the average value sales of the 90 Nielsen-audited grocery categories didn’t change from the base period, sales of the nine confectionery categories combined were up 2 percent. Total value sales in the nine categories reached HUF 146 billion.

Both value and volume sales were up in the three biggest-turnover categories: chocolate bars, sweet biscuits and wafers. In comparison with 2010 we can see that chocolate bars were the best sellers in terms of value, followed by sweet biscuits and wafers. Retail channels: the market share of various store types was stable in sweets biscuit, candy and countline chocolate value sales. Chocolate bar sales were down 3 percentage points at 27 percent in stores with a floor space above 2,500m², but they were up 3 percentage points at 41 percent in the 401-2,500m² channel. In the first half of last year manufacturer brands realised 82 percent of confectionery sales – sales were up 1 percentage point. Manufacturer brands’ share was 70 percent among sweet biscuits, 80 percent among wafers, 77 percent among chocolate bars, 84 percent among candies, 85 percent among pralines, 90 percent in the countline chocolate category, 95 percent of lollypop sold were manufacturer brands and 97 percent of chewing gum sales were realised by manufacturer brands. n

A Nielsen által mért édességek értékben mért kiskereskedelmi forgalma, milliárd forintban. Továbbá a forgalom változása 2012. december–2013. november során, az előző hasonló időszakhoz viszonyítva (százalékban)