News and articles
41 percent of the affected domestic e-commerce companies expect Christmas traffic to be lower than last year
his year’s temporary drop in real wages and the limited resources available to customers will also have an impact at the end of the year. 41 percent of online stores...
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István Nagy: we currently have 89 Hungarikums, which we are proud of
When the value and identity crisis rages again in the world, we are proud of our life-giving traditions, our Christian roots that give us our identity, our culture that feeds...
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K&H: the record series continues, 64 percent paid more than once with a smart device
In October, K&H made nearly 5 million payments with their smart devices, which is one and a half times more than a year earlier and represents a new monthly record....
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The Hungarian McDonald’s is celebrating its 35th birthday with a montage film by a world-famous director
The montage film for the 35th birthday of the Hungarian McDonald’s was made by György Pálfi from hundreds of video recordings and photographs of guests and employees, and the music...
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Applikációval támogatja az élelmiszermentést az Auchan
Az Auchan Magyarország számára kiemelten fontos az élelmiszermentés, és már tíz éve különböző programokkal lép fel az élelmiszer-pazarlás ellen. A jelenleg bevezetés alatt álló Smartway rendszerük segítségével a kiárusítási folyamatot lehet majd...
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K&H: aratnak az okoseszközös fizetések
Továbbra is nagyon lendületes növekedést mutatnak az okoseszközös fizetések a K&H-nál. Az idei év első 8 hónapjában óránként átlagosan több mint 5500 okoseszközös fizetést bonyolítottak a pénzintézet ügyfelei, ami 67%-os emelkedésnek...
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Ministerial fees and diplomas were handed over on the day of producer communities
In the 25th anniversary year of the launch of the News Program, 5 products of 3 applicants won the right to use the news, and the number of trademark products...
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Gyorsan változó trendek
Október 12-én az NIQ (korábban Nielsen) irodájában rendezték meg a POPAI Magyarország Egyesület soron következő találkozóját „Very Fast Moving Trends” (Nagyon gyorsan változó trendek) témában. Az esemény házigazdája Bacskai Júlia, az NIQ MarComm specialistája volt, aki...
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The image of Hunguest Hotels won a prestigious international award
The renewed image of Hunguest Hotels won the German Design Award 2024, founded by the German Design Council, in the brand identity category. The jury, made up of recognized experts...
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The requirements for prescribing antibiotics for food-producing animals are tight
The Nebih draws the attention of veterinarians treating food-producing animals that, under the relevant decree*, from 1 January 2024, an antibiotic for food-producing animals can only be prescribed by a...
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Three were given the title of the Nation’s Farmer
Those who have received more of talent, perseverance, perseverance have more responsibility and duty. Anyone who can do more than their own and their immediate environment can give an example...
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Danone sells Michel et Augustin biscuit brand to Ferrero
Danone is in exclusive talks with Italian confectionery group Ferrero about selling its French biscuit brand Michel et Augustin, which no longer fits into the French dairy company’s strategy. Danone...
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Campari Partners With China’s Wuliangye
Italian spirits company Campari has formed a strategic partnership with Chinese liquor producer Sichuan Yibin Wuliangye Group to jointly boost presence in the Chinese and global spirits markets. The two...
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Tesco is recalling hazelnuts and Penny-Market almond guts
Tesco Globál Zrt. is recalling a hazelnut product due to the possible presence of a pest, the National Food Chain Safety Authority (Nébih) announced on its website on Friday. In...
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Producer cooperation is also required in horseradish production
At European level, domestic horseradish production is outstanding, the amount of which is 10-12 thousand tonnes per year. Hungarian Torma is of high quality, and farmers can continue to count on...
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Avoiding returns a top priority in DACH
Preventing returns is a significant focus for online retailers in Germany, Austria, and Switzerland. On average, a return costs them between 5 and 10 euros, with some exceeding this range....
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Inaugurated Nébih’s new animal house and high security research laboratory
Dr. Márton Nobilis, Secretary of State for Food and Trade Policy, and Dr. Imre Nemes, President of Nébih, inaugurated one of Hungary’s largest animals and a high-security (BSL-3) research laboratory...
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Brands in the ring
On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...
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Around the world in 30 minutes – the horizon through NIQ binoculars
It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...
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First Marketing Trendbook published!
What is the Marketing Trendbook? A compass for business and social value creation. This article is available for reading in Trade magazin 2023/12-01 Marketing Trendbook 2023-24 features the thoughts of...
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Rationalisation in the baking industry
According to József Septe, president of the Hungarian Baker Association, production costs peaked in August-September 2022 This article is available for reading in Trade magazin 2023/12-01 “Raw material prices got...
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On the way to conquer export markets
In 2023 the Hungarian milling industry’s annual net sales revenue will be more modest than in 2022, despite higher flour prices. This article is available for reading in Trade magazin...
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NRF lays down principles for AI use in retail
As retailers are adopting more AI tools, in the US the National Retail Federation’s centre for digital risk and innovation has formulated and published a set of principles, entitled “Principles...
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MBH Bank: Despite the low prices, the outlook for the Hungarian food industry has become more favorable
After the strengthening experienced in the first half of 2023, the prospects for the Hungarian food industry improved further in the third quarter, according to the MBH AgrarTrend Index, a...
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The Hungarians pile up the gifts
Fewer and fewer people are leaving the purchase of gifts to the last minute, and in addition to classic gifts, pets are still one of the most popular surprises, according...
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KPMG: Achieving net zero emissions by 2050 is at risk
KPMG published the Net Zero Readiness Index in 2021,1 a few weeks before the COP26 UN climate change conference in Glasgow. The event resulted in 153 countries putting forward new emissions...
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Carlsberg and Liverpool FC have extended their sponsorship partnership until 2034
The Carlsberg beer brand and the Liverpool football team have extended their 30-year-old and now iconic sponsorship agreement for another 10 years. With the renewal of the partnership signed in...
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Hellmann’s, Globus, Rexona, Dove Men+Care and Ax are among the sponsors of the football European Championship
Unilever and the European Football Association (UEFA) have announced that Unilever’s food and beauty brands will also be official sponsors of next year’s European football championship, UEFA EURO 2024TM. Among...
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Nationwide return system for drinks packaging is ready to launch
Soon a nationwide return scheme for single-use beverage containers will be launched, and is expected to result in the return of approximately 3 billion cans, PET and glass bottles per...
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Tetra Pak: 54% of consumers consider the future of the planet when choosing food
According to the 2023 Tetra Pak Index, when purchasing food, consumers actively consider their impact on the environment in addition to their individual health. Consumers who are truly environmentally and...
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