News and articles
The pantry is full of prize games at Hungarian Product
Date: 2019-04-10 10:45:22
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
Read more
Árpád group builds new seed starting facility
Date: 2019-04-10 10:43:44
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
Read more
Special funding for irrigation development
Date: 2019-04-10 10:40:04
This year the development of the country’s irrigation system continues with preparations for 7 projects. The government earmarked HUF 594 million for these tasks. Main goals include the promotion of...
Read more
COOP Maypole Run
Date: 2019-04-10 10:37:44
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
Read more
Coca-Cola zero Vanilla – limited edition
Date: 2019-04-10 10:34:01
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
Read more
Less sugar in Pöttyös Fitt
Date: 2019-04-10 10:28:39
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
Read more
Exciting digital payment solution from Hungary
Date: 2019-04-10 10:18:57
A QR code based digital payment service that can manage various currencies, called BlockBenPay, was named one of the top 10 most exciting digital payment solutions at FinTechShow. BlockBen managing...
Read more
Sensible eating vs. silly eating
Date: 2019-04-10 10:13:58
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
Read more
A chance for the best to earn recognition!
Date: 2019-04-10 10:13:56
Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...
Read more
Companies offering excellent client service
Date: 2019-04-10 10:10:39
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
Read more
The Fraich Fantasy continues
Date: 2019-04-10 10:03:57
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
Read more
The background of stress-eating
Date: 2019-04-10 09:57:59
Do you find yourself racing to the pantry when you’re feeling down or otherwise upset? Finding comfort in food is common, and it’s part of a practice called emotional eating....
Read more
SPAR employs one more autistic person
Date: 2019-04-10 09:57:00
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
Read more
Success stories of farmers featured in the OTP Agrár campaign
Date: 2019-04-10 09:53:31
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
Read more
A quality coffee experience
Date: 2019-04-10 09:48:04
The ‘slow food’ movement has already reached Hungary too. As part of this, more and more people return to whole bean coffee, which offers a much better coffee experience. Douwe...
Read more
ÖRT: new leaders
Date: 2019-04-10 09:44:48
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
Read more
Coca-Cola Energy arrives in Hungary
Date: 2019-04-10 09:41:11
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
Read more
Henkel launches worldwide digital upskilling initiative
Date: 2019-04-10 09:34:16
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
Read more
Mars working for deforestation-free cocoa production
Date: 2019-04-10 09:30:28
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
Read more
SPAR sales up nearly 10 percent
Date: 2019-04-10 09:27:11
Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...
Read more
NaturAqua continues supporting premature baby units
Date: 2019-04-10 09:20:49
Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...
Read more
The shopping habits of British consumers have changed
Date: 2019-04-10 09:16:11
When in April 1990 Aldi arrived in the United Kingdom, British supermarket chains were confident that they had nothing to worry about. Back in 2009 Aldi’s market share was still...
Read more
(HU) Jelentősen drágulni fog a hús
Date: 2019-04-10 08:41:52
Sorry, this entry is only available in HU....
Read more
Magazine: Self-rewarding and chocolate bars
Date: 2019-04-10 07:59:10
In spite of rising ingredient prices and the public health product tax (NETA), the chocolate bar market is doing well. The reason of this is the increase in Hungarians’ purchasing power...
Read more
Being lactose-free is useful in brand building
Date: 2019-04-10 04:09:48
According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...
Read more
The chain of stores expect strong Easter traffic
Date: 2019-04-09 11:50:54
The supermarket chains expect to see even stronger Easter traffic than last year; Customers continue to buy much more than average from hams, eggs, cakes and sweets, but demand is...
Read more
Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”
Date: 2019-04-09 11:50:03
Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...
Read more
Consumer prices are climbing higher and higher
Date: 2019-04-09 11:40:55
In March, consumer prices were on average 3.7 percent higher than a year before – the Central Statistical Office (KSH) announced. Analysts expected 3.5 percent after February’s 3.1 percent. Excluding...
Read more
This year, farmers can apply for 470 billion HUF
Date: 2019-04-09 11:35:48
This year, farmers will be able to apply for 470 billion forints on fifty titles – the Minister of State of the Ministry of Agriculture told M1 news channel on...
Read more
The Frutti and Veggi also encourage children and families to consume fruit and vegetables this year
Date: 2019-04-09 11:32:34
Most families with children consume little vegetables and fruits. Frutti and Veggi, two mascot figurines of the European Fresh Adventures, are returning this year to fight for a healthy diet...
Read more