News and articles
GKI expects a 3.5% drop in purchased consumption in 2024
In its late December publication, GKI essentially confirmed its September forecast for 2023-2024. GKI lowered its inflation forecast from 18% to 17.7% in 2023 and from 7% to 6.5% in...
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The difference between the producer and consumer price of eggs is gross
After the end of the price cap, legislation came into effect that obliges supermarket chains with high turnover to sell eggs at the gross purchase price. As a result, the...
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There is also a pesto available for everyone
Although many people want to take high-quality products off the store shelves, fewer and fewer people can afford to buy premium foods. Due to the livelihood crisis affecting the whole...
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Inflation moderated in the euro zone and the EU in February
In February, inflation of 2.6 percent, which was lower than in January, corresponding to the preliminary value, emerged in the euro area, based on the final data published by Eurostat,...
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Business sentiment in German retail deteriorated in February
In February, the German retail industry business sentiment index of the ifo economic research institute of the University of Munich deteriorated. Based on the results published on the website of...
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The Bordeaux discount wines of Aldi and Lidl were tested by two sommeliers
Aldi and Lidl have always been famous for their high quality products and competitive prices. Now, however, they have entered a new dimension: the world of wine. The two discount...
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Electronic payment is becoming more and more important
The spread of electronic payments can be felt more and more clearly in Hungary, which shows an increasing trend every year. According to the professional article published by the MNB,...
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Borsodi Sörgyár chose agency partners
Borsodi Sörgyár’s tenders for agency tasks have closed. The creative agency “A Hatodik Szék” will be Borsodi’s partner in developing the company’s employer brand and related social media strategy, while...
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Deposit system is hard in the beginning
The employee of hvg.hu tested the deposit of the first HUF 50 bottle. It turns out that even the most routine cashiers need time to get used to and manage...
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Confectioneries and ice cream parlors are in a difficult situation
In a recent interview with Pénzcentrum, Balázs Erdélyi, the professional president of the Hungarian Confectionery Association, talks about the situation, prospects and future trends of confectioneries and ice cream parlors....
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Isn’t Wizz Air promoting Ryanair?
Wizz Air’s online platform operates with the solution of presenting the current flight offers in a sliding slideshow. But a recent case raises the question: do they really want to...
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The increase in the price of furniture has stopped
The increase in the price of furniture in the long term continues to paint a worrying picture in Hungary, although according to the latest data, the wave of inflation seems...
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Unicum products with new design
In 2024 Unicum products are undergoing a facelift. The renewal will primarily and visibly affect Unicum Plum: a premium claret colour will appear on the product label and the cross...
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Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...
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What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...
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Our country supports Chad’s agriculture with seeds
It would help Chad’s agriculture and stability with an agricultural consulting program, a model farm, and higher education collaborations – declared Minister István Nagy, who held talks with Minister of...
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PepsiCo Marks 50 Years In Ireland With ‘50for50’ Campaign
PepsiCo is celebrating 50 years in Ireland with is ‘50for50’ campaign, which will see employees support their local community with 50 good deeds during the year. The drinks and snacks...
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Younger Consumers Choose Sustainable Packaging, Study Finds
More than half (54%) of consumers aged between 18 and 34 said that they choose products with sustainable packaging ‘always’ or ‘often’, a new study from ALPLA has found. This...
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The model farm in Kenya, built with the financing of the Ministry of Agriculture, was handed over
The model farm in Kenya funded by the Ministry of Agriculture will help strengthen food security in Africa, Minister István Nagy said at the project’s presentation on Friday. During the...
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dm tests filling stations in Germany
Nuts, lentils, spelt pasta, muesli or coffee: in 15 selected dm stores in Hessen, North Rhine-Westphalia and Lower Saxony, customers have the opportunity under a recent dmBio pilot project to...
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The EU proposes a revision of the common agricultural policy to support EU farmers
The European Commission proposes a targeted revision of certain conditions of the regulation on the strategic plans of the common agricultural policy (CAP) in order to ease the administrative burden...
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The automotive industry and SAP are racing towards the digital future together
We can witness remarkably fast changes in the automotive industry today – think of driver assistance systems, electrification or reuse. Shopping habits are also changing, more and more people are...
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Research: we fear bad Easter ham
For Hungarians, Easter is still considered a holiday celebrated at home, with family, of which traditional foods, such as Easter ham, are an essential part. The representative research commissioned by...
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Marcin Gołębiewski became the head of the Central European country cluster of UPS
UPS has announced that Marcin Gołębiewski has been appointed head of the company’s Central European country cluster, where he will be responsible for overseeing small package delivery operations, business development...
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This is what awaits traders with the new webshop regulation
At the 8th Ecommerce Expo Budapest held on February 29, 2024, dr. Barnabás Balczó, the president and CEO of MPL, spoke about the actions related to the new government decree...
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European Commission: cosmetics lead the list of dangerous non-food products
According to the 2023 report of the EU rapid alert system for non-food products, cosmetics were the most common type of product posing a health risk, the European Commission announced...
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Baci McFlurry is back at Mekik in Hungary
Starting today, Meki fans can once again enjoy McFlurry Baci, one of McDonald’s creamy ice creams. The mouth-watering dessert, which evokes the chocolate-hazelnut flavor of the Italian Baci Perugina bonbon,...
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The European Court of Justice can decide whether the shops passed the price cap
Spar filed a complaint with the European Union regarding the Hungarian government’s retail measures. According to the Netherlands-based company, the special retail tax and the price cap contradict the EU...
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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Gábor Békefi will retire from the head of Dreher Breweries in August
After nearly 7 years, the CEO of Dreher Sörgyárak Zrt., Gábor Békefi, is retiring. Under his management, the company’s product portfolio changed radically, efficiency and market share in the key...
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