News and articles

(HU) Magyar-görög üzleti fórum

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Born to be the face

As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...

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More money for community marketing

The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...

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Railway carrying more weight

According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...

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Peak inflation in the first quarter

According to a forecast by GKI Gazdaságkutató Zrt., the new economic policy which begun in mid 2006 has led to tensions and is having a major effect on the economy....

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Cottage cheese from Montice

The advantage of the new is no leackage, esthetical layout, and its good price/value ratio....

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From waist belts to weight control

Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...

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Iglo prize game

Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...

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Question:

GVH has approved the Code of Conduct for retailers with significant market power at the end of 2006. Question for György Vámos, General Secretary of the National Trade Association: what...

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Lekkerland: wholesale, logistics, service

Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...

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Looking behind the figures

Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...

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Kylie Minogue

Darling is a flowery, oriental fragrance for women with the sensuality, talent and uniqueness of Kylie Minogue....

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