News and articles

Creativity in a bottle

Being practical is not all that matters in packaging of soft drinks, as a boldly innovative bottle can boost the image of a brand remarkably. Coca-Cola Magyarország introduced the aluminium...

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Aggressive expansion to counter international giants

According to Liang Wei, CEO of Lianhua Supermarket Holding, they are planning to open 1,200 new, modern stores. Their main competitors in the struggle for dominance in the Chinese retail...

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Tibi – Macskafogó

Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....

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CIES SUPPLY CHAIN CONFERENCE 2007

Tomorrow’s Supply Chain: Efficient, Transparent, Sustainable 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...

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Hungrana producing bio ethanol

One of the leading Hungarian manufacturers of food ingredients, Hungrana Kft., has begun production of E-85 bio ethanol. They will soon be able to process 3,000 tons of maize daily,...

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New horizons for STI Petõfi Nyomda

Petőfi Nyomda has been operating as part of the German STI group since 1. June 2007. Both companies supply high quality packaging material for international brands. STI is an expert...

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Knoppers for joggers

The slogan “quality nutrition + exercise = active life” will be used to promote Knoppers wafers, a Storck product among joggers taking part in the races of the autumn season....

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What a moment can do…

… Namely the moment when we make up our minds to buy Ariel or Pepsi washing powder, or to buy that nice little shirt for our kid who already has...

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Bored professional or enthusiastic amateur?

At the June meeting of Trade Marketing Klub, I heard the remark that “I would rather work with an enthusiastic amateur than a bored professional” from one of our colleagues....

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Disney

The new product is available in packaging decorated with popular Disney characters in two flavours: strawberry-yoghurt and milk-caramel....

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Bio ethanol in Tesco petrol station

Tesco-Global Zrt. has opened its first petrol station selling bio ethanol E-85 in Tesco Megapark, located in Pesterzsébet. The price of the new fuel is HUF 215/litre. It contains 85...

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Official recognition for high quality Hungarian products

Awards of the Hungarian Product Grand Prix were handed over on 5. September in the Parliament building. 22 products received the Grand Prix, while another 36 received a certificate of...

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European Milka tour

The Milka Alpine Experience Tour of 16 countries came to Hungary between 18-26 August, visiting 5 cities and introducing the world of Milka....

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New management for Mood Media

Former CEO Jean-Marie Noizet became president of a Mood Media in June 2007, while Jonathan Patrick, formerly of MTV Networks International became the new CEO. The company is present in...

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Tesco presenting Tesco Színes

Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in...

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Disney Advent calendar

We have compiled a gift package composed of an Advent calendar with popular Disney characters and jugs....

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Campaign for red meat

Makáry Stúdió is the winner of the tender published for finding an agency to create a campaign for promoting red meats. Th tender was published by the Agricultural Marketing Centre...

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Adverticum AdServer modernised

The online advertising system of Adverticum Zrt. was modernised in August. The main new feature of Adverticum AdServer NG is that independent applications can now be connected to the core...

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From grandma’s best to Mexican cuisine

The food industry has responded to our accelerated lifestyle with plenty of innovation. The assortment of instant food has expanded significantly. Instant food is a very comprehensive category. It includes...

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Commercial vehicles with extras

Only 40 per cent of Hungarian forwarding businesses use vehicles which are not older than six years, while 30 per cent use vehicles which are older than nine years. If...

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Discount stores behind the growth of private labels

As a result of the advance of private labels, one out of five HUF spent on food is paid for a private label product. Private labels are less successful among...

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Tibi csoki

Black chocolate filled with rum flavoured walnut cream and milk chocolate filled with orange-clove flavoured cream bring a warm atmosphere to family events....

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Outlet center in Polgár

From HUF 4billion investment a mall is built near to M3 motorway in Polgár. The M3 Outlet Center will be finished on March, the construction work is made by Strabag,...

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The biggest Hungarian trade union wants real wages correction

According to delegates of employers, the are several sectors, where in 2008 the agreed wages increase can't be given. Because of the tightening actions and the high inflations rate the...

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Mattel's executive vice-president said not the chinese producers made mistake

The vast majority of those products that were recalled were the result of a design flaw in Mattel's design, not through a manufacturing flaw in China's manufacturers   U.S. toy...

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From March no more HUF 1, 2 coins

The ratio of lost 1 and 2 forint coins has been very high for years and the price of base materials, primarily copper, nickel and zinc, also rose considerably in...

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Coop protects closing on Sundays

Most of the 32,000 employees are women, who could be with their family on Sundays – said Laszlo Muranyi, CEO of Coop Hungary Zrt. Coop is owned by 300,000 small...

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Paul Bulcke is Nestle's next chief executive

The 53 years old Bulcke will take over the role in April, when current chief executive and chairman Peter Brabeck relinquishes his executive responsibility and becomes simply chairman.   The...

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Palinka and Sausage Festival in the Buda Castle

The best palinkas and the most delicious sausage with popular Hungarian bands can be tasted on the event 5-7 october 2007.   The guest can taste the real Hungary, and...

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Less sale from basic food too

According to KSH the retail sales of food products dropped drastically in the first seven months. Hungarian retail sales dropped by 0.4% month on month in July, according to data...

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