News and articles
The masculine beverage
Date: 2007-03-28 08:00:00
Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...
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Win, place, show
Date: 2007-03-28 08:00:00
The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...
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Signal White System Naturals
Date: 2007-03-28 08:00:00
Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...
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Long term commitment
Date: 2007-03-28 08:00:00
Retail chains are visited by József Gráf, the Minister of Agriculture. He was able to check personally in the Budaörs Metro store that Metro offers quality products for its customers....
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ProWein with 18 Hungarian companies
Date: 2007-03-28 08:00:00
ProWein wine and alcoholic beverage exhibition was held for the 14th time in Dusseldorf between 18 and 20 March. This event has become the most important wine exhibition in Germany...
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A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00
Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...
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Gulyás has plans for HoReCa
Date: 2007-03-28 08:00:00
Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...
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Record profit for Metro
Date: 2007-03-28 08:00:00
Metro Cash & Carry achieved record sales and profit within the Metro Group last year. Sales grew by 6,5 per cent to EUR 29,9 billion, while EBIT rose by 9,7...
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Interspar opened in Diósd
Date: 2007-03-28 08:00:00
Spar Magyarország Kft. opened a new hyper market in Diósd, on 22. March. Diósd Interspar is the 27th hyper market and the 192nd store of the Spar chain in Hungary....
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IMIGe for your health
Date: 2007-03-28 08:00:00
Pharmaceutical products can now be bought outside pharmacies as well. Communication of OTC products outside pharmacies has been with us for a while. An example of this is the IMIGe...
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Special wine offer for Easter from Interfruct Kft!
Date: 2007-03-28 08:00:00
Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...
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FINDUS Special Selection Brokkoli&Karfiol
Date: 2007-03-28 08:00:00
FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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Chio-peaks
Date: 2007-03-28 08:00:00
2006 brought record net revenues for Chio-Wolf Magyarország Kft : HUF 12,1 billion which is 5 per cent more than a year before. This result is made even more remarkable...
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12 petrol stations selling OTC products
Date: 2007-03-28 08:00:00
Sales of OTC products in petrol stations have begun successfully. Consumers are looking for pain killers, fever reducers and anti-cold products. Sales are strongest during the weekends. The provisions of...
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Old clients come first with Bortársaság
Date: 2007-03-28 08:00:00
The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...
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Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
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Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
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Change in ownership of Mecsek Füszért
Date: 2007-03-28 08:00:00
Nyírzem ZRt. has acquired a majority share in Mecsek Füszért. Following the acquisition, the two companies will operate 225 stores with a retail turnover of almost HUF 25 billion, while...
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Top managers at the table
Date: 2007-03-28 08:00:00
The most important event among the activities of Lánchíd Klub so far was the first Business Dinner organised with the participation of Trade magazine. The dinner was attended by top...
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Almost 20 percent cheaper in Italian stores
Date: 2007-03-28 08:00:00
The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...
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Hungarian retail trade keeping pace
Date: 2007-03-28 08:00:00
According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...
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Dairy snack
Date: 2007-03-28 08:00:00
A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....
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SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00
SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...
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Szentkirályi winning again
Date: 2007-03-28 08:00:00
Szentkirályi mineral water won an award in Paris again this year, at the Mondial Spa & Beautè exhibition. Szentkirályi won the award for the best foreign carbonated mineral water again...
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To be reworded?
Date: 2007-03-28 08:00:00
A study examining retail activities and referred to as the Hoffmann-report has caused a lot of controversy since its publication. Allegedly, parts of the report dealing with agriculture are to...
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Warehousing is not enough without other services
Date: 2007-03-28 08:00:00
Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...
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