News and articles
Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Market of meat for the grill far from being saturated yet
Date: 2007-05-30 08:00:00
The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...
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Bio-basis for Vitamor
Date: 2007-05-30 08:00:00
Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...
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The Ahold fraud
Date: 2007-05-30 08:00:00
The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...
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Master Good Felvidéki Ízek
Date: 2007-05-30 08:00:00
Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...
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New tracks for market research
Date: 2007-05-30 08:00:00
Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...
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Opportunities for growth
Date: 2007-05-30 08:00:00
A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...
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New boss for advertising agency
Date: 2007-05-30 08:00:00
The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....
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Hyper markets strong in hair
Date: 2007-05-30 08:00:00
Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...
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Algida – “the patron”
Date: 2007-05-30 08:00:00
The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...
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How to measure success?
Date: 2007-05-30 08:00:00
As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....
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Nativa Tea & Water
Date: 2007-05-30 08:00:00
Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...
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Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00
“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...
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dm celebrating with a donation
Date: 2007-05-30 08:00:00
The retail chain dm is celebrating the opening of its 200th store with a major campaign, which includes giving a donation of HUF 40 million to 200 nursery schools. HUF...
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Manufacturers’ brands a hair ahead
Date: 2007-05-30 08:00:00
Among cosmetics in general, manufacturers’ brands have been quite successful against private labels so far, but among shampoos, they seem to be staging a true counter-attack. The market share of...
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Bio in movement
Date: 2007-05-30 08:00:00
Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...
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Croatian retailers resisting
Date: 2007-05-30 08:00:00
As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...
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Libresse Silk
Date: 2007-05-30 08:00:00
Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....
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„Surprising degree of interest shown”
Date: 2007-05-30 08:00:00
Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...
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Univer Product over 10 billion
Date: 2007-05-30 08:00:00
Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...
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Success of Hungarian food and wines in Spain
Date: 2007-05-30 08:00:00
A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...
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One out of two deodorants are still sprays
Date: 2007-05-30 08:00:00
The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...
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Vegetables and fruits are the most popular bio foods
Date: 2007-05-30 08:00:00
Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...
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Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00
Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...
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Bols selling Calvados
Date: 2007-05-30 08:00:00
Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....
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Change of address
Date: 2007-05-30 08:00:00
The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...
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Fragrance is not all that matters to women
Date: 2007-05-30 08:00:00
While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...
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