News and articles
ECRM – a missed chance to score
Date: 2008-05-01 08:00:00
This year’s food retail meeting of ECRM was held in the second week of March in Budapest. Only three Hungarian companies attended the meeting where retailers have the time to...
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Functional ice teas in the NESTEA assortment
Date: 2008-05-01 08:00:00
A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)
Date: 2008-05-01 08:00:00
At last, a drink version of Könnyű és Finom has appeared in the market....
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Declaration for the citizens of Europe
Date: 2008-05-01 08:00:00
AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...
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Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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Danone Activia joghurtital
Date: 2008-05-01 08:00:00
Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....
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Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
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Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
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New joint venture in the coffee-drink market
Date: 2008-05-01 08:00:00
The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum
Date: 2008-05-01 08:00:00
Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....
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Ten Hungarian exhibitors at SALIMA
Date: 2008-05-01 08:00:00
With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...
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Competition to encourage outdoor activities
Date: 2008-05-01 08:00:00
drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...
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Record breaking Alimentaria
Date: 2008-05-01 08:00:00
Over five thousand companies from 70 countries attended the Alimentaria 2008 exhibition, which closed on 14. March. The total number of guests was 158,000. Italy was the largest exhibitor with...
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Stabilisation among women’s hygiene products
Date: 2008-05-01 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by...
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Food industry gathering momentum
Date: 2008-05-01 08:00:00
Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...
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Trapped by distribution costs
Date: 2008-05-01 08:00:00
An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...
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Dr. Oetker Princess Lillifee termékcsalád
Date: 2008-05-01 08:00:00
Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...
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VINEX turns 12
Date: 2008-05-01 08:00:00
VINEX is the largest and most complex winery event held in the Middle and Eastern European region. The Grand Pric Vinex wine competition is also held during the exhibition, organised...
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Revenues up by 20 per cent for SIÓ-ECKES last year
Date: 2008-05-01 08:00:00
The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...
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