News and articles
IT in control
Date: 2008-05-21 08:00:00
There comes a moment in the life of FMCG companies when they can no longer function relying solely on human resources. This is when they need a management, or logistic...
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Best practice
Date: 2008-05-21 08:00:00
One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...
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Zewa Deluxe Pure White toalettpapír
Date: 2008-05-21 08:00:00
The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....
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POP materials popular among customers
Date: 2008-05-21 08:00:00
Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...
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New sales director for Borsodi
Date: 2008-05-21 08:00:00
Zsolt Mészáros was appointed the HoReCa and Small Food sales director of Borsodi Sörgyár Zrt. on 1. April. He had begun his career with Univer and spent 13 years with...
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Client base of Mood Media continues to grow
Date: 2008-05-21 08:00:00
Cora has signed a contract with Mood Media for another three years. A more flexible technology is to be used by the retail chain, which will allow advertisements and information...
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To dissolve and to protect
Date: 2008-05-21 08:00:00
The increase in the number of households which use a dish washer is an important factor in the growth of the detergent market. Demand for dish washing liquids is also...
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Preston TradeCenter: instant in-store data
Date: 2008-05-21 08:00:00
Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...
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One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
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Libero Up&Go Spring Collection
Date: 2008-05-21 08:00:00
The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....
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Sunshine after rain?
Date: 2008-05-21 08:00:00
Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...
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Good start for Henkel
Date: 2008-05-21 08:00:00
Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...
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From Nestlé to Rauch
Date: 2008-05-21 08:00:00
Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...
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Environment-friendly detergents in flasks
Date: 2008-05-21 08:00:00
Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...
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Industry above inflation
Date: 2008-05-21 08:00:00
Domestic industrial prices were up by 10.8 per cent in March compared to March 2007, and by 0.8 per cent compared to February. Industrial export prices were 0.3 lower on...
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Martinique: dream world full of controversy
Date: 2008-05-21 08:00:00
Martinique, an overseas territory of France is 7,000 kilometres from Budapest. The beaches are beautiful, the vegetation is lush, but we cannot fail to notice the many controversies. Martinique is...
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Libero pelenka innováció
Date: 2008-05-21 08:00:00
The latest Libero pant nappies will be available with a flexible side panel from June....
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Big diet in trade marketing
Date: 2008-05-21 08:00:00
This will be the topic of the next TMK meeting to be held on 5. June, at 15,00 PM in the garden of Szépkilátás Szamos confectionery (Bp. XII. Szépkilátás u....
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Recognition for Henkel PR strategy
Date: 2008-05-21 08:00:00
Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...
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Knoppers behind the finishing line
Date: 2008-05-21 08:00:00
Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....
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Dish washing liquids for sensitive skin increasingly popular
Date: 2008-05-21 08:00:00
According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....
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Dynamism is Slovakia and Lithuania
Date: 2008-05-21 08:00:00
According to an Eurostat estimate, retail sales expanded in the 27 EU states by 2 per cent on average in February. Slovakia and Lithuania produced the fastest growth, while sales...
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Charles Fishman: The Wal-Mart Effect
Date: 2008-05-21 08:00:00
It was not easy for me to review a book about Wal-Mart, as though I am quite familiar with European retail, I don’t know much about the American retail business....
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PICK Virsli termékcsalád (Virsli, Chilis, Sajtos, Frankfurter)
Date: 2008-05-21 08:00:00
Innovation among packages sausages: practical separable packaging which can be micro waved and opened without any tools....
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Bumpy road to customer
Date: 2008-05-21 08:00:00
The topic of the conference held by Karrier és Stílus Tanácsadó Kft. on 22. April was the role of forecasting which is an important tool in competition. Melinda Katona from...
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Nestlé searces for the secret of healthy aging
Date: 2008-05-21 00:06:00
On 20 May the first Nestlé research department in Japan has been opened at the Tokyo University. The cooperation which is the part of the Nestlé Science and Research Network,...
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Functional Food and Drink Market before explosion
Date: 2008-05-21 00:00:00
Figures from Euromonitor show that sales of functional foods and drinks are expected to continue their strong growth over the next three years. Specialist said the increase will be more...
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Dance and Törley together again!
Date: 2008-05-21 00:00:00
This year the competition joined to the Grand Slam tours, so the 43. Törley International Dance Competition is more important for dancer from all corners of the world as before....
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General Electric confirms plans for appliance unit
Date: 2008-05-21 00:00:00
General Electric is considering shedding its 101-year-old appliances business, which pioneered innovations such as washer-dryers, air conditioners and microwave ovens. The appliances division, which employs 13,000 people, is a...
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Profits At Imperial Tobacco Fall 45%
Date: 2008-05-21 00:00:00
The world's fourth-largest cigarette posted a profit of £233m in the six months ending 31 March, compared to £421m in the same period a year earlier. Total sales were up...
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