News and articles
Super brands on the Superbrands video
Date: 2010-06-21 00:01:25
Hungary announces a tender entitled “The world of my Superbrands – my brandworld”. The task of the applicants is to make a 30-second video over their favorite brand. Anyone can...
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Tesco opened a hypermarket in Tiszafüred and a Tesco Express in Budapest
Date: 2010-06-21 00:01:02
On the 18th of June, a three thousand square meters Tesco hypermarket was opened in Tiszafüred, while a two hundred square meters Tesco Express opened its doors in the Népszínház...
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Holland laboratory tested the Hungarian tomato and strawberry
Date: 2010-06-21 00:00:52
Holland laboratory found the remains of banned chemicals in tomatoes and strawberries bought in Hungarian shops. The Agricultural Office did not found such chemicals in those products. The Levegő Munkacsoport...
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Danone aims the first place in Russia
Date: 2010-06-21 00:00:11
Danone will set up a joint venture with a local company in Russia. According to the plans, the company will play a leading role will in the dairy markets. The...
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Metro: four less stores in Germany
Date: 2010-06-21 00:00:05
The German supermarket chain Metro closes four of its wholesale stores in Germany: Closes the Cash & Carry store in Halle, in Berlin-Pankow and Berlin-Marzahnban and sells the store in...
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Food labels – the lobby won again
Date: 2010-06-18 00:04:02
The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...
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E-commerce is the future
Date: 2010-06-18 00:03:59
The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...
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46 tons of detergents from Unilever to the flood victims
Date: 2010-06-18 00:03:11
Unilever helped the flood victims of Hungary with total of more than 35.5 tons of detergents and with 4 pallets of food. This is one of the largest amounts of...
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Törley: Another new international success
Date: 2010-06-18 00:02:54
The 16th Sélections Mondiales Des Vins international wine competition was held in Quebec, Canada between the 26th and 31st of May this year. The expert judges this year juried 1836...
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The suppliers and customers of Bakó Hungária Kft. joined forces to help flood victims
Date: 2010-06-18 00:02:01
The Bakó Hungária Kft. and its suppliers supplies the baking and pastry industry and the internal bakeries of the hipermarkets with raw materials. The company and its 14 largest suppliers...
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The Hungarian Food Bank Association distributes nearly 2,000 tons of food aid
Date: 2010-06-18 00:01:25
The Hungarian Food Bank Association sends 1838 tonnes of long-term food in June 2010, in the scope of EU’s Food Aid Program, to about 380,000 persons in need. Most part...
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The STI group opened a new packaging plant in Romania
Date: 2010-06-18 00:00:59
The western Romanian city of Kolozsvár became the home to the new new cardboard box factory of STI Group. While the production started in January 2010, the official ceremony took...
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SPRINTER – Confident growth, stable quality
Date: 2010-06-18 00:00:45
The SPRINTER Courier Ltd. that was started as a Hungarian family business 13 years ago, achieved its best result in 2009. The packages on the domestic delivery market delivered by...
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NIVEA Creme: normal quality, brilliant design – for a limited time
Date: 2010-06-18 00:00:12
NIVEA Creme, which is the first and original moisturizing cream, dazzles its fans with a sparkling design. NIVEA’s classic round shape universal cream simbolises the high quality and effective moisture...
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Peroni Nastro Azzurro: bottled Italian style
Date: 2010-06-18 00:00:02
In the early sixties, mainly as the result of Fellini's films, the elegant Italian clothing came into fashionm all around the world, like sun glasses and the dolce vita lifestyle....
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NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Tesco is sectorial No.1 in responsible business operation
Date: 2010-06-17 08:00:00
In comparison with the company’s performance last year, Tesco Hungary did 21 percent better in the field of responsible business operation, thanks to the company’s CSR activity. The retail chain...
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More emotions!
Date: 2010-06-17 08:00:00
Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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Donation in the value of several million Forints to flood victims
Date: 2010-06-17 08:00:00
Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...
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The Web – where shopping starts
Date: 2010-06-17 08:00:00
A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...
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Coupons in catering
Date: 2010-06-17 08:00:00
For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...
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Making gold with Házi Piros
Date: 2010-06-17 08:00:00
Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...
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Intelligenr supply chain management
Date: 2010-06-17 08:00:00
XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...
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Already the new generation collects selectively
Date: 2010-06-17 08:00:00
In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...
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MÉTE helps young researchers
Date: 2010-06-17 08:00:00
MÉTE (Hungarian Association of Food Science and Technology) organised a conference at Szeged University on 6 May, where 96 essays by 100 students from 5 universities were presented. The topic...
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Will consumers use it?
Date: 2010-06-17 08:00:00
The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...
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