News and articles
Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Online shopping becoming more popular
Date: 2008-02-29 08:00:00
According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...
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Quality always wins!
Date: 2008-02-29 08:00:00
This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...
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Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
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Brand campaign a priority
Date: 2008-02-29 08:00:00
The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Dynamic expansion in the market of electric toothbrushes
Date: 2008-02-29 08:00:00
Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...
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Large supermarkets dominant in Switzerland
Date: 2008-02-29 08:00:00
According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...
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Carlsberg Draught Master
Date: 2008-02-29 08:00:00
Revolutionary Mobile Draught system running on 20l one way kegs without CO2....
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The Bonbonetti group
Date: 2008-02-29 08:00:00
The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...
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New managing director for Danone from America
Date: 2008-02-29 08:00:00
Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...
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Meeting of a generation: Active 50+ Prestige exhibition
Date: 2008-02-29 08:00:00
This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...
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Nice combinations by toothpaste brands
Date: 2008-02-29 08:00:00
The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...
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Flour and cooking oil on top of the price wave
Date: 2008-02-29 08:00:00
Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...
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Dangers and chances in Berlin
Date: 2008-02-29 08:00:00
The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...
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Pineapple from orange
Date: 2008-02-29 08:00:00
The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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When the inspectors come
Date: 2008-02-29 08:00:00
In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...
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St. Hubertus
Date: 2008-02-29 08:00:00
The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....
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Hungarians record holders in low cholesterol oil
Date: 2008-02-29 08:00:00
According to an online survey by Nielsen, iodised salt is the most popular among functional food products intended to make us healthier, in Hungary. Reduced cholesterol cooking oil/margarine is in...
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In the course of research, GVH has the power to:
Date: 2008-02-29 08:00:00
• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...
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In memoriam József Törley
Date: 2008-02-29 08:00:00
Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...
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To be portioned ham is getting more popular again
Date: 2008-02-29 08:00:00
Retail sales of ham in terms of quantity dropped by 5 per cent last year. The 5 per cent increase in terms of value was the result of rising consumer...
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Health conquering shelves
Date: 2008-02-29 08:00:00
Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...
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How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
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