News and articles
Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
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Lilac heart beating
Date: 2008-02-29 08:00:00
Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...
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Older people not too old to consume
Date: 2008-02-29 08:00:00
Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...
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Autumn reactions
Date: 2008-02-29 08:00:00
The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...
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Good times in sight for the dairy business
Date: 2008-02-29 08:00:00
The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...
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Code of Ethics staying in effect
Date: 2008-02-29 08:00:00
According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...
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Kinder Délice
Date: 2008-02-29 08:00:00
No need to chill this chocolate sponge! Our target group consists of young, extroverted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...
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Less bottles, more cans
Date: 2008-02-29 08:00:00
The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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Dynamic Royal Brinkers
Date: 2008-02-29 08:00:00
Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...
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Growth accelerating this year
Date: 2008-02-29 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...
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Handling parallel quantity units
Date: 2008-02-29 08:00:00
The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...
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Gyermelyi tészta
Date: 2008-02-29 08:00:00
A film about the irresistible attraction to Gyermelyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...
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New officers for Maspex
Date: 2008-02-29 08:00:00
Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...
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Youthful consumption
Date: 2008-02-29 08:00:00
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...
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Hair dye sales growing
Date: 2008-02-29 08:00:00
Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...
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More foreigners, staying for shorter periods
Date: 2008-02-29 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...
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Blessing or curse?
Date: 2008-02-29 08:00:00
1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...
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Recipes in Interspar stores
Date: 2008-02-29 08:00:00
Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....
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Body care for older generations
Date: 2008-02-29 08:00:00
As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...
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Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Online shopping becoming more popular
Date: 2008-02-29 08:00:00
According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...
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Quality always wins!
Date: 2008-02-29 08:00:00
This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...
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Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
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Brand campaign a priority
Date: 2008-02-29 08:00:00
The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Dynamic expansion in the market of electric toothbrushes
Date: 2008-02-29 08:00:00
Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...
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Large supermarkets dominant in Switzerland
Date: 2008-02-29 08:00:00
According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...
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