News and articles

Completa kávékrémtej

Completa is to introduce a new liquid cream for coffee, intended for coffee fans in May 2008....

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Joya kalciumos, vaníliás és csokoládés szójaitalok

A flavoured drink made from 100 % soya. Can be consumed by lactose sensitive persons. Can be kept for long periods, without refrigeration. Comes in 200 millilitre units, with straw....

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Presentation of the price list

Corvinum Zrt. has held the presentation of its annual price list in Corinthia Grand Hotel Royal this year. The event was complemented by wine tasting with the participation of János...

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Golden rain

Dreher Sörgyárak Zrt. has achieved the greatest success so far at the Monde Selection international beer competition, winning four Grand Gold medals and two Gold medals. Brands achieving a score...

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Grill parties a joy for retailers as well

Double digit expansion in the category of grill products has been constant for years. Growth was estimated at 15-20 per cent last year, although precise figures are not available. According...

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Changes in standards

According to Györfi László Tamás, from TÜV Rheinland InterCert, several changes will come into effect in 2008. Changes in standards. According to Györfi László Tamás, from TÜV Rheinland InterCert, several...

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Strong concentration, soft discount stores in Norway

The retail of food shows and exceptional degree of concentration in Norway. There were 442 modern stores for each 1 million people in 2006. Knut Gartland, head of marketing and...

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Nádudvari vajkrém (natúr, magyaros, snidlinges)

It is made using a unique technology in Hungary ”WITHOUT ADDITIVES”....

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Magnum Ecuador Dark

Chocolate was considered to be food of the Gods by the ancient Mayans and Aztecs. Its word is seductive and mysterious. This mysterious world inspired the new Magnum Ecuador Dark....

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Anti-theft device on packs

Anti-theft packs have been developed by Sealed Air Cryovac in co-operation with Checkpoint. The SmartPak® system allows RF-EAS 2010 Food Safe labels to be used on Cryovac® packaging for fresh...

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Private labels strong in discounts

Private label products are 40 per cent cheaper than brand products on average in Hungary. The market share of PL products has been rising for years, but the rate of...

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Mono spices and paprika above the average

Sales of mixed spices which account for over half of the retail sales of spices showed stagnation in the February 2007 – January 2008 period. Sales of mono spices expanded...

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Cheaper E-invoices

Electronic invoicing was the topic discussed on 18. April, at the conference organised by ECR Hungary. Ferenc Balogh, general secretary of ECR Hungary spoke about the inevitable success of electronic...

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Aldi assortment tailored to Hungarians

1,085 items have been recorded by Nielsen in the Debrecen Aldi store. The widest assortment of products is that of groceries, with 285 items. The price of the few branded...

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Signal White Now fogkrém

The clinically proven way to whiter teeth in just one brush!...

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Domestos Koszmester

In the secret spots of our homes germ forces could spread undisturbedly and plan their secret grot invasion. Till now! Because with the help of the new Domestos Grotbuster we...

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New marketing director for Ceres

Márta Galácz was appointed the new marketing director of Ceres ZRt. on 15. April. She had studied at the University of Economics and Cambridge Business College. Before joining Ceres, she...

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JÓFEJ-campaign for the fourth time

A campaign against drunk driving is to be organised by the Association of Hungarian Breweries for the fourth time in 2008. The JÓFEJ campaign to be conducted in the summer...

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Time for exciting flavours

The increasing popularity of barbecue parties has a positive effect on the sales of mixed spices. Further growth is dependent on more special, exotic flavours. “Magyarosch” cuisine relying on pepper...

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Legal background

Ferenc Ritter spoke about the legal background of electronic invoicing and relevant legislation. For extracts from the presentations, see the www.ecr.hu web site....

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One sided co-operation in the dairy sector

An international conference has been organised by the ministry of agriculture and rural development about the dairy sector. According to László Vajda László, head of department from the ministry of...

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Új Knorr Rafinériák

The new, vegetable variants of Knorr Rafinéria will help housewives in preparing nutritious and delicious dishes....

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SIÓ VitaTigris Gyümölcspüré

VitaTiger invites the kids to its adventurous world, where they can learn his latest magic: “The luscious delicacy made of real fruits! VitaTigris Gyümölcspüré, if you’d be hungry or just...

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Hungarian success at the NESPRESSO design competition

Students of MOME – Balázs Milléte and Tamás Telekes – have finished in third place at the a NESPRESSO CoffeeLuxury design competition with their percolator project „Enjoy it while flying”....

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Beauty contest for Wukis

Results from the 1st Wukiland Beauty Contest organised by EVM Zrt were announced in April. The three competitors found to be most beautiful by the Wukiland community received valuable prizes....

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Discount store doing well

According to data from the ConsumerScan of GfK Hungária, Hungarian households buy spices primarily in discount stores and hyper markets. The majority of households buy spices on a regular basis,...

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Stores online

According to Ádám Harcz, key account manager of CSB-System Hungary Kft., the introduction of a software solution becomes a feasible option for FMCG businesses, when the amount of data generated...

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Record breaking fines in the FMVG sector again

The Business Competition Authority (GVH) has made a major effort to fight misleading advertising last year. The number of complaints recorded by the Authority was higher than ever. The number...

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Rexona Men V8

The new Rexona Men V8 will provide immediate protection every second adrenaline levels are boosted....

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Trident Splash

Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...

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