News and articles

Debrecen Metro modernised as well

The modernised Metro Cash & Carry store in Debrecen offering an expanded assortment was opened on 21 August....

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Co-operation between POS Media and Metro

An exclusive agreement about co-operation has been signed by POS Media Ukrajna and the METRO chain. POS Media Ukrajna will supply in-store communication tools for 20 Metro Cash & Carry...

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Roasted coffee leading, instant 3in1 growing

According to the Nielsen Retail Index, the consumer price of roasted coffee was up by 10 per cent in April-May this year, compared to the same period in 2007, while...

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Factoring becoming popular

According to Gaszton Gál, general director of CIB Faktor Pénzügyi Szolgáltató Zrt, a boom occurs in factoring when conventional forms of financing show decline. – How has the factoring business...

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War in Brussels

There is a trade war going on in Belgium, fought with methods and tricks just as ruthless as those used in real wars. As my luggage has been lost, I...

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Zwack Maximilian Tokaji Különlegesség

A spirit made from Tokaji wines, spiced with line-blossom....

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Five Hungarians at Henkel Art Award

Gyöngyi Gallusz, Pál Gellérfi, Laura Somogyi, Márton Takáts and Gábor Véssey will attend the Henkel Art Award international art competition in Vienna this year. Artists from 29 countries will compete...

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Nutritional Olympics for schools

A competition in the spirit of the Olympic games is to be launched by the NUTRIKID program, operated jointly by Nestlé Hungária Kft. and the National Association of Dieticians, to...

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Quick and convenient coffee with or without machines

Coffee machines for home use and pre-portioned capsules have appeared in the assortments of both leading coffee distributors. Consumption habits are slowly changing in the coffee market as well. Manufacturers...

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E-invoicing useful for everybody

Electronic invoicing had been regarded as a remote possibility by companies for a long time. However, it has become reality. Companies using electronic invoicing will soon find themselves making more...

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Summer moments

Marseille is not a very beautiful city, but it offers a chance to eat real bouillabaisse. However, bouillabaisse is not very simple to get, because so many different fish are...

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Clorox fehérítő

The animation used in the spot represents a new shade in the category. During their adventures, the children get all kinds of stains on their clothes, but these can be...

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Univer buying paprika from Hungarian producers

2500 tonnes of paprika are to be purchased from Hungarian producers by Univer in September. As a result of less than ideal weather in the summer, total production is expected...

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Henkel in top index

Henkel has again been included in the global sustainability index published by Dow Jones. Only 10 percent of the world’s top 2500 companies are included....

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Rákospalota Sara Lee plant redeveloped

A HUF one billion redevelopment project has been completed by Sara Lee Hungary Zrt. in Rákospalota. The whole tea plant has been modernised and adapted to using new technologies. Machinery...

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Financing of corporate management systems

Flexible financing arrangements have been developed by HostLogic Kft. to help SME-s in introducing ERP systems. Attila Molnár, sales director has talked about the possibilities open to clients. All of...

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Unilever Vitality Program in dm stores

The mission of Unilever is to fill people’s lives with Vitality. Unilever has defined basic consumer motivations which serve as the basis for everyday shopping decisions. The vitality promotion organised...

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kinder Country + promóció

kinder Country is hiding nothing. It is what it appears to be. Kinder Country. No secrets. + 4 promotional kinder products for 4 months 4 dream holidays, 4,000 guaranteed prizes....

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Camomile bus in Budapest

An innovative out-of-home campaign has been used by P&G to promote its Naturella cosmetics brand made with camomile in Budapest. The Naturella bus has followed the route of bus number...

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Special Club Grand Cru from NESPRESSO

Nestlé NESPRESSO, the market leader in the premium coffee segment has presented Jinogalpa, its 2008 Special Club Grand Cru coffee which will only be available for a limited period. It...

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Increasing consumption in the 3in1 segment

According to data from GfK ConsumerScan, the number of consumers in the 3in1 segment has been growing at a double digit rate in recent years. Consumption of ground-roasted coffee was...

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Daily finances

According to László Göndör, consulting director of Hostlogic Kft, we not only see financial systems, but also ERP systems in use today. These systems allow FMCG companies to process information...

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What is business intelligence good for?

Most companies spend days or weeks compiling data for background analysis which is required for business decisions. Results are far from being up to date or accurate, which means that...

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Whiskas® Supreme

Cats instinctively know what the real thing is. This is why Whiskas® Supreme made with chunks of real meat and packaged in aluminium pouches has been developed. Because cats would...

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Campari Red Tour with stars

The unique Campari Red drink is being promoted by a series of parties from July till October. Gifts are also offered at each party and all guests drinking Campari are...

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„Finding everything in a single store”

When consumers are asked about their most important considerations in choosing a store to visit, most of them put the assortment of good quality fresh products in first place, according...

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Brands getting stronger in the fondant category

While overall sales dropped last year, most manufacturers increased their sales, owing to a leading competitor leaving the market. This year, we will probably see if the shift from quantity...

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Industry down

Industrial production was down by 0.3 percent in June, compared to June 2007. According to a report by KSH, total production was up by 5.6 percent in the first half...

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The Maximilian

Zwack and Tokaji, two of the best known Hungarian brands are on the label. Not bad… Who is this product intended for? A small gap has been detected on the...

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Orbit Envelope Fruit

Smile and share it with others! The innovation by Orbit is 14 chewing gums packaged separately, in exciting raspberry, blackberry and grapefruit flavours, in addition to the well know peppermint...

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