News and articles
Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00
The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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Mihály Hardy is the opinion leader at Tesco’s
Date: 2007-01-31 08:00:00
With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...
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VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00
The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Metro stores to be remodelled
Date: 2007-01-31 08:00:00
The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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Foodapest 2006
Date: 2007-01-31 08:00:00
Awards for success All products continuously present in the Hungarian market since 2003 and exhibited at FOODAPEST 2006 could be nominated for the FOODAPEST awards for success by HUNGEXPO Zrt....
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Celebrating the 5th of November
Date: 2006-11-20 08:00:00
The Day of European Commerce was celebrated for the second time in Hungary on the 5th of November. Abel Garamhegyi, under secretary of the Ministry of Commerce and Transport spoke...
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Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00
The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...
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End of market reshuffle
Date: 2006-11-20 08:00:00
Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...
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Success of baristas from Sara Lee
Date: 2006-11-20 08:00:00
Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....
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Visitors’ centre opened in Agard
Date: 2006-11-20 08:00:00
The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...
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Candies: cheap success
Date: 2006-11-20 08:00:00
One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...
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Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00
Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....
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Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00
Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...
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