News and articles

(HU) 10 milliós bírság a Danone-nak

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(HU) Kompromisszum a vodkacsatában?

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(HU) Polip, lazac jótékonyságból

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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News

Third biggest buys the fifth biggest. The British tobacco group Gallagher has been bought by by Japanese Tobacco for USD 14,7 billion. This is the largest amount ever paid by...

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POS superlative

Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...

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Food conscious minority

According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...

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Sza­mos Mar­ci­pán

A new product from Sza­mos Mar­ci­pán is Má­tyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...

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Tesco slowing down in Hungary

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

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Post-Christmas promotions: starting before Christmas

Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...

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EMBALLAGE 2006: practical ideas, design, environment

The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...

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Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...

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COTY Hun­ga­ry

The new cosmetics product of COTY Hun­ga­ry is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent mo­re curve...

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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Successful tableware campaign by SPAR

Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...

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Damocles’ sword and in-store marketing

Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....

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We are the most pessimistic

Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...

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